Ashley Hughes

Founder & Principal

JAN 2025 - PRESENT · 1.7 years

Launched a boutique performance marketing consultancy focused on helping startups and growth-stage companies scale revenue. We partner with founders to turn marketing spend into measurable growth through paid media, funnels, and revenue-focused marketing systems. Core Services: - Performance marketing strategy & execution (Meta, Google, LinkedIn) - Paid media management with ROAS-driven reporting - Funnel design & conversion rate optimization (CRO) - Email & retargeting flows to capture and compound revenue - Growth playbooks and marketing systems that scale with the business Our approach is fast-moving, revenue-first, and built for founders who want marketing that actually drives results.

Director of Product, Memberships and Identity

MAR 2022 - DEC 2024 · 2.8 years

- Responsible for the digital membership strategy across Hearst Magazines’ portfolio, including Cosmopolitan, Elle, Esquire, Men’s Health, and Good Housekeeping, contributing to significant YoY growth in active members and newsletter subscribers. - Led development of cross-brand membership strategy and subscriber experience, partnering with editorial, marketing, and engineering teams to drive retention, enhance personalization, and grow subscription revenue. - Supported innovation in D2C product strategy, including implementation of AI paywall technology and user identity systems.

Senior Product Manager, Digital Experience

JUL 2020 - MAR 2022 · 1.8 years

- Owned digital product strategy and execution for newsletter growth and monetization. - Launched new editorial verticals that attracted 2M+ unique visits/month. - Implemented programmatic advertising in newsletters, generating $1M in incremental revenue. - Partnered with design, engineering, and analytics teams to optimize user experience and increase engagement across Bloomberg’s digital platforms.

Senior Manager, Subscription Product Marketing

JAN 2018 - JUL 2020 · 2.6 years

- Helped launch Bloomberg Media’s first-ever consumer subscription business, driving $20M in purchases in year one and surpassing annual goals ahead of schedule. - Developed dynamic pricing models and user propensity testing, achieving 20% month-over-month subscription acquisition growth. - Built mid-funnel strategy to reduce churn and increase engagement. - Executed A/B testing, web UX optimizations, and segmentation to maximize conversion funnels and revenue.

Manager, Digital Product Marketing

JUL 2015 - DEC 2017 · 2.5 years

- Managed consumer brand website performance with a focus on content, UX, SEO, and paid search. - Launched Essilor’s first consumer brand CRM strategy, driving a 280% increase in website traffic.

Senior Associate, Digital Communications

MAR 2012 - JUL 2015 · 3.4 years

- Developed and launched strategic digital properties, attracting 60K+ unique visitors per month. - Implemented social media presences to support product marketing initiatives, generating 5M+ impressions within six months.

Manager, Digital Product Marketing

JAN 2015 - JAN 2017 · 2.1 years

Managed consumer brand website performance focusing on content, UX, SEO, and paid search.

Senior Associate, Digital Communications

JAN 2012 - JAN 2015 · 3.1 years

Developed and launched strategic digital properties and implemented social media presences to support product marketing initiatives.

Social Media Assistant

AUG 2010 - MAR 2012 · 1.7 years

- Managed social media operations and customer engagement for American Airlines across Twitter and Facebook. - Analyzed engagement metrics and audience trends to inform content strategy and improve performance.