Head of Product Experience & UX

SEP 2024 - PRESENT · 2 years

- Led product design, product marketing, and product-led growth for Agent.ai, an agent builder tool and platform for agents at work. Grew to 2M+ users in 180+ countries in 2 years. Acquired by HubSpot July 2026. - Built a self-serve onboarding motion that converted explorers into builders and avid fans. - Created the LIFT methodology, a fast, friendly framework that helps regular people get results from AI. - Designed the Sweet Spot quiz and agents for INBOUND25; gained 1,400 new users in 3 days. - Led product launches for all new agents, agent marketplace, builder, runners, and outputs - Launched the Agent.ai builder community, ran bi-weekly builder roundtable help sessions, wrote a weekly builder-focused newsletter, chose and promoted select agents of the week - Created an agent review and AIO process for the agent marketplace, working with technical builders to ensure all listed agents were consistently performant, reliable, and safe - Stood up UX research and ran rigorous user testing for new agents and user flows - Wrote and recorded an ongoing series of educational videos for the agent builder community on how to build world class agents, monitor and maintain them

Head of Product Experience

SEP 2024 - PRESENT · 2 years

Leading product strategy and the team that brings it to life. I lead the UX design team, and I work with product, marketing, and growth to build AI tools that help regular humans do more human things.

Consultant

DEC 2022 - PRESENT · 3.8 years

Supporting startups and scale-ups with product marketing, product story, onboarding, activation, and UX design. Clients include Day.ai, Sense, Owl Labs, Thrive Global, and more.

Head of Product Content & Brand

JUN 2023 - SEP 2024 · 1.3 years

Led marketing team during a massive growth sprint and acquisition of a second company and brand. Led efforts to increase user activation, engagement, and retention. Stood up product marketing team. Hired internally and externally to lead brand, community, customer education, and (founding) UX design. Improved user retention by 18% with new user onboarding. Led the unification of two distinct brand voices, integrating That Clean Life and Practice Better as a product and brand experience.

Principal Content Designer

DEC 2022 - MAY 2023 · 6 months

Oversaw the product experience for the Thrive Global workplace wellness app.

Marketing Fellow

APR 2022 - DEC 2022 · 9 months

- Led partner marketing and executive communications for HubSpot’s global solutions partner program.

Product Operations Lead

SEP 2019 - APR 2022 · 2.7 years

- Led narrative development and content strategy for HubSpot’s global solutions partner program - Developed new video podcast program to reach new and nurture existing partners to increase certifications, accreditations, and higher-tier growth - Wrote content for and coached VP of Partner Strategy for all video recorded, virtual, and live events

Head of Content Design

MAR 2015 - SEP 2019 · 4.6 years

- Founded and led HubSpot’s global content design team from solo IC to a 10-member team; defined the discipline, hired and led a team of content designers in Cambridge and Dublin - Built BethBot, an automated internal product content editing tool; scaling our company brand voice through automation , education, and systems instead of headcount. - Designed and delivered training workshops (live and recorded) across dozens of teams, helping people in all roles and departments write and create content in the official brand voice - Led the work to translate HubSpot's brand voice into new global markets, working with localization specialists in Germany, France, Spain, Brazil, and Japan

Product Editor-in-Chief

JUN 2011 - FEB 2015 · 3.8 years

- Founded and led UX writing function at HubSpot. - Built the HubSpot Product blog from zero to 150K+ subscribers; sourced stories and authors, edited and curated content; owned distribution via self-hosted, Medium, and social channels - Defined and stewarded the lovable HubSpot brand voice and integrated it into product and brand experiences - Partnered with executives and brand leadership to tell remarkable product stories during quarterly earning calls, at company meetings, at HubSpot User Group (HUG) events worldwide, the INBOUND annual conference, and at solution partner events - Helped develop, write, and edit founder and executive keynotes, blog posts, and public appearances - Wrote and edited the WIN, HubSpot's weekly internal newsletter, and adapted the content strategy as we grew globally

Inbound Marketing Consultant

JAN 2010 - MAY 2011 · 1.4 years

- Top-performing onboarding specialist for HubSpot SMB users. - Designed and led 8-week onboarding call structure for activation and retention - Company leader for highest customer happiness index (CHI) score for SMB user cohorts