Head of Product & Technology

AUG 2024 - DEC 2025 · 1.4 years

Sittercity is an online platform that connects families with local caregivers for services including babysitting, pet sitting, and senior care. Joined to fill in during existing leadership’s parental leave, focusing on transforming the business toward a product operating model.

Interim Head of Product

MAR 2024 - AUG 2024 · 6 months

Product Management Consultant

APR 2023 - MAR 2024 · 1 year

Head of Product & Engineering

APR 2023 - AUG 2024 · 1.4 years

Acquired. TellTail is a trusted platform connecting certified dog breeders with prospective pet buyers. Led the product, design, and engineering teams toward delivering critical business outcomes. * Joined almost pre-revenue and led the product to be on track to $1M ARR by EOY 2024. * Led all day-to-day operations of the business for 3 months during CEOs parental leave. During this time, led teams to 80% reduction in demand-side CAC and 300% increase in purchase conversion.

Interim Director of Product

APR 2023 - NOV 2023 · 8 months

Sr. Director of Product Management

MAR 2021 - MAR 2023 · 2.1 years

Embark is the leading dog DNA test, helping families understand the breed makeup and genetic health of their beloved pets. Over four years with Embark, I helped grow annual top-line revenue by 8x, leading to the pet industry’s biggest ever Series B raise of $75M on a $700M valuation. * Helped grow annual top-line revenue from $10M to $75M, leading to the pet industry’s biggest ever Series B raise of $75M on a $700M valuation. * Devised and implemented SEO & content growth strategies, leading to 400% channel growth in ~18 months. * Led teams responsible for delivering genetic predictions leveraging 500 billion data points daily through proprietary ML models and led improvements to the health offering—going from 200 to 230 health conditions (outpacing all competitors) and introduced the market’s first-ever polygenic risk factors. * Built BI infrastructure and reporting for marketing performance and product efficacy to enable data-driven decision-making for the whole team. * Helped to grow the product team from 4 to 20, adding critical product analytics and product design specialists.

Fractional Product

JAN 2019 - FEB 2021 · 2.2 years

Fractional Product

APR 2019 - APR 2021 · 2.1 years

Constant Therapy Health (formerly The Learning Company) builds a suite of digital therapeutic products and services that help patients suffering from conditions such as speech aphasia and other neurological trauma make scientifically-proven progress toward recovery. Led initiatives to help Constant Therapy optimize customer acquisition cost and refine product delivery processes. * Enabled the previously flying-blind marketing team to have actionable, cross-channel measurement and attribution that increased performance of marketing spend by 300%. * Introduced requirements traceability and approval processes in preparation for FDA approval that allowed the company to achieve a coveted FDA "Breakthrough Device Designation."

Head of Growth

AUG 2018 - JAN 2019 · 6 months

Popcart helped consumers get the best prices on all their everyday household essentials. The app made it easy for consumers to indicate what they need—then scours various online retailers to find the best prices available. As the first growth hire, I led the build-out of the marketing stack in acquisition, analytics/attribution, and CRM. I helped with the selection of key funnel metrics and executed campaigns to improve metrics in acquisition and conversion. Acquired by Toast (NYSE: TOST).

VP Product

JUN 2017 - JUL 2018 · 1.2 years

Led company pivot from single-market product to multi-market product increasing TAM from ~$15M to ~$2.7B. Introduced product management practices and rigor to product development process. Introduced data warehouse and analytics best practices. Managed day-to-day execution of the cross-functional product development team.

Director, Product Management

MAR 2016 - JUN 2017 · 1.3 years

First product hire. Contributed to growth from pre-launch to a publicly traded company with over $150M annual revenue and 22M members in 19 countries. Helped scale team from one to 15; company from 10 to 450 through extensive hiring. Domain expertise in consumer marketing, growth, payment processing (including peer-to-peer), mobile UX, SEO, analytics, and conversion optimization.

Senior Manager, Product Management

MAR 2015 - MAR 2016 · 1.1 years

Senior Product Manager

JUL 2012 - MAR 2015 · 2.8 years

Product Manager

JAN 2009 - JUL 2012 · 3.6 years

Associate Product Manager

FEB 2007 - JAN 2009 · 2 years

Web Producer

MAY 2005 - JAN 2007 · 1.8 years

Managed web presence of products in United States, Canada, United Kingdom, and India, acting as a liaison between business leaders and the local and offshore development teams. Consulted on feasibility, best practices, user experience, and helped to establish business requirements; produced use cases, functional, and technical specifications.

Tour Consultant

JAN 2004 - MAY 2005 · 1.4 years