Design Strategy Lead

JAN 2022 - JAN 2025 · 3.1 years

Defined customer experience strategy across product horizons for DDG, the internal strategic design and innovation team within Amazon Devices & Services. Led North Star definition with Senior Leadership to establish first full-portfolio product experience strategy. Conceptualized and launched Innovation Hub program for SVP to accelerate product development.

Design Strategy Lead

JAN 2022 - JAN 2025 · 3.1 years

Defined customer experience strategy across product horizons for DDG, the internal strategic design and innovation team within Amazon Devices & Services. Led North Star definition with Senior Leadership to establish first full-portfolio product experience strategy. Conceptualized and launched Innovation Hub program for SVP.

AI Design Fellow

JUN 2024 - AUG 2024 · 3 months

Invited to inaugural fellowship to lead research and strategy. Developed two advanced design concepts for a global diagnostics company by leveraging Archetype AI's multi-modal foundation model. Explored user-first opportunities for AI-driven experiences in diagnostics and lab analytics.

AI Design Fellow

JUL 2024 - AUG 2024 · 2 months

Personally invited to selective fellowship leading research and strategy for focused team. Developed two advanced design concepts for global diagnostics company leveraging Archetype AI's multimodal foundation model.

Sr Hardware Researcher

JUL 2017 - MAR 2022 · 4.8 years

Applied wide range of research methods with specialized fluency in accessibility, privacy, CMF, usability. Translated user insights into actionable design solutions for Halo, Echo devices, Astro robot, and FireTV. Managed teams and vendors including two-year development of new on-face wearable.

Senior Hardware Researcher

JAN 2017 - JAN 2022 · 5.1 years

Spearheaded research strategy and execution with specialized fluency in accessibility, privacy, CMF, usability, and older adult populations. Translated user insights into tangible design solutions for successful products including Halo, Echo devices, Astro robot, and FireTV. Managed two-year development of new on-face wearable.

Sr Design Strategist

NOV 2015 - JUN 2017 · 1.7 years

Defined CX metrics and applied holistic brand thinking. Strategically led two spatial experience programs utilizing architecture background. Clients included Blue Moon, Facebook, Audi, Reebok.

Senior Design Strategist

JAN 2015 - JAN 2017 · 2.1 years

Defined CX metrics and applied holistic brand thinking. Strategically led two spatial experience programs utilizing architecture background. Clients included Blue Moon, Facebook, Audi, Reebok.

Sr Design Strategist

APR 2014 - NOV 2015 · 1.7 years

Used prototyping, research, and user profiling for premium brands to create actionable design strategies. UX researcher for digital products with deep expertise for strategic design proposals. Clients included HP, Verifone, Olio Smartwatch.

Senior Design Strategist

JAN 2014 - JAN 2015 · 1.1 years

Used prototyping, research, and user profiling for premium brands to create actionable design strategies for product and digital teams. Gained deep UX research expertise for digital products. Clients included HP, Verifone, Olio Smartwatch.

Design Strategy Intern

MAY 2013 - APR 2014 · 1 year

Developed strategic skills in holistic digital, brand, product design. Translated insights into actionable design and identified opportunities across disciplines. Clients included Nivea, Nike Foundation, PayPal.

Design Strategy Intern

JAN 2013 - JAN 2014 · 1.1 years

Developed strategic skills at fuseproject (holistic digital, brand, product design), contributing to experiences in new and disruptive markets. Translated insights into actionable design and identified opportunities. Clients included Nivea, Nike Foundation, PayPal.