Design Strategy Lead

MAR 2022 - PRESENT · 4.4 years

Design strategist within Amazon's Device Design Group, working beyond daily design deliverables across time horizons. Worked 1:1 with VP to set org's North Star Vision. Created Amazon Devices' first unified product line experience strategy and established comprehensive framework for ongoing portfolio strategy development. Owned Innovation Hub space program for SVP to transform how Devices product teams collaborate.

AI Design Fellow

JUL 2024 - AUG 2024 · 2 months

Personally invited by founder to participate in inaugural Blueprint Design Fellowship. Led research and strategy for team focused on applying advanced research and concept design to explore AI-driven experiences in diagnostic care and analytics labs. Developed two product design concepts for Roche leveraging multimodal foundation model.

Sr Hardware Researcher

JUL 2017 - MAR 2022 · 4.8 years

Applied wide range of research methods with specialized fluency in accessibility, privacy, usability and older adult population. Owned entire research life cycle for each program. Managed teams and vendors for numerous projects including two-year development of new on-face wearable. Worked on Halo, Echo devices, Astro robot, and FireTV.

Sr Design Strategist

NOV 2015 - JUN 2017 · 1.7 years

Experience design group within advertising agency Venables, Bell & Partners, creating branded experiences spanning people, space and technology. Sharpened focus on defining and measuring CX metrics and holistic applications of Brand. Led strategy for two programs leveraging architecture background. Clients included Blue Moon, Facebook, Audi, Reebok.

Sr Design Strategist

APR 2014 - NOV 2015 · 1.7 years

Multi-disciplinary design agency out of London engaging with premium brands to create specialized and refined products. Through hands-on prototyping, in-field research, and targeted user profiling, developed actionable design directions and strategies. Served as UX researcher for digitally-integrated products. Clients included HP, Verifone, Olio Smartwatch.

Design Strategy Intern

MAY 2013 - APR 2014 · 1 year

Learned fundamentals of strategy from creative minds in industry. Specialized in holistic approaches to design challenges across digital, brand, product. Helped conceive experiences across new markets and disrupting existing industries. Worked as translator for actionable design directives. Clients included Nivea, Nike Foundation, PayPal.