Design Strategy Lead

MAR 2022 - PRESENT · 4.4 years

As a design strategist within Amazon's Device Design Group, thinking ahead and moving beyond daily design deliverables. Worked 1:1 with VP to set org's North Star Vision, created Amazon Devices' first unified product line experience strategy, and owned Innovation Hub space program for SVP.

Assistant Principal

JAN 2022 - JAN 2025 · 3.1 years

Oversaw daily operations, instructional quality, and student support in a feeder school within a district of 2,078 students across five schools.

AI Design Fellow

JUL 2024 - AUG 2024 · 2 months

Personally invited by founder to participate in inaugural Blueprint Design Fellowship. Led research and strategy for nimble team focused on applying advanced research and concept design to explore AI-driven experiences in diagnostic care and analytics labs.

Sr Hardware Researcher

JUL 2017 - MAR 2022 · 4.8 years

Successfully applied wide range of research methods with specialized fluency in accessibility, privacy, usability and older adult population. Owned entire research lifecycle for programs including two-year development of new on-face wearable. Worked on Halo, Echo devices, Astro robot, and FireTV.

Sr Design Strategist

NOV 2015 - JUN 2017 · 1.7 years

Experience design group within advertising agency Venables, Bell & Partners. Sharpened focus on defining and measuring CX metrics and holistic applications of Brand. Led strategy for two programs leveraging architecture background focusing on spatial experiences. Clients included Blue Moon, Facebook, Audi, Reebok.

Sr Design Strategist

APR 2014 - NOV 2015 · 1.7 years

Multi-disciplinary design agency in London engaging with premium brands. Through hands-on prototyping, in-field research, and targeted user profiling, developed actionable design directions for product and digital teams. Served as UX researcher for digitally-integrated products. Clients included HP, Verifone, Olio Smartwatch.

Design Strategy Intern

MAY 2013 - APR 2014 · 1 year

Learned fundamentals of strategy from creative minds in industry. Helped conceive experiences across new markets and disrupting existing industries. Worked as translator for actionable design directives, uncovered client opportunities. Clients included Nivea, Nike Foundation, PayPal.

Sports & Entertainment Marketing

JAN 2004 - JAN 2009 · 5.1 years

Built foundational skills in strategic communications, brand management, event coordination, and stakeholder engagement prior to transitioning to education.