Garrick Van Buren
Customer Value & Pricing Strategy Consultant | 20+ Years Guiding SaaS, Enterprise & Media Product Strategy
Minneapolis, Minnesota
Customer Value & Pricing Strategy Consultant | 20+ Years Guiding SaaS, Enterprise & Media Product Strategy
Minneapolis, Minnesota
JAN 2023 - PRESENT · 3.7 years
Founder
JAN 2023 - PRESENT · 3.7 years
Helping clients identify and quantify customer value pre-product through PE-backed ventures, including pricing architecture redesigns, voice-of-customer research, and monetization strategy across SaaS companies.
JAN 2017 - JAN 2023 · 6.1 years
Digital Ventures Strategy Group Lead
JAN 2020 - JAN 2023 · 3.1 years
Coached and developed 30+ internal venture teams across the U.S., Europe, and India through de-risking commercial ventures targeting enterprise customers, without direct authority. Translated venture ideas into customer opportunities, presented business cases to Investment Council, and developed go-to-market initiatives.
Senior Digital Innovation Consultant
JAN 2017 - JAN 2019 · 2.1 years
Worked with senior stakeholders across matrixed Cargill business units to reframe digital innovation as a new organizational capability, facilitating strategic design sprints and building AI, IoT, and computer vision pilots.
JAN 2003 - JAN 2018 · 15.1 years
President
JAN 2003 - JAN 2018 · 15.1 years
15 years advising C-suite and VP-level clients on customer-first digital product strategy across media, publishing, and technology. Hired, trained, and managed a business analyst and 2 designers on client deliverables.
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