Harinder Singh

Growth Operator for Hire

JAN 2025 - PRESENT · 1.7 years

Helping early/mid-stage founders fix GTM blind spots, design monetizable funnels, and run high-leverage growth sprints. 📍 Chiang Mai / Kuala Lumpur - Remote-first → 0 to 210K organic visits/month (CPA firm) → 1,200% signup increase at ~$4 CAC (B2B SaaS) → 75% revenue increase in 6 months (service chain) → $2.5M/month paid managed at peak → Eliminated $25K/month ad spend - replaced entirely with organic Work spans GTM strategy, SEO infrastructure, paid funnels, attribution, automation, and team handoff. I write code when needed. I don't just advise - I build, hire, train as well. Currently: 2–3 clients/quarter via 90-day sprint model. 📁 Case studies: https://lightyoruichi.com/work - ask me for the password for.case studies for each project.

Digital Marketing Manager

JUN 2023 - JAN 2025 · 1.7 years

🔹 Built & scaled content marketing from 0 to 210K organic visitors/month through SEO-driven strategies. 🔹 10x’d lead generation from 20/month → 222/month by integrating AI Sales Agents & chatbot automation. 🔹 Optimized conversion workflows, reducing CPA by 30% while increasing ROI. 🔹 Implemented advanced marketing automation, improving customer retention & engagement.

Digital Strategist

JUL 2022 - JUN 2023 · 1 year

🔹 Led growth strategies for mobile games & esports brands, increasing brand awareness by 40%. 🔹 Boosted lead generation by 45% through optimized paid media (Google Ads, Facebook Ads). 🔹 Conducted A/B testing on creatives, leading to an 8% conversion rate increase.

Growth, Performance, Marketing & Branding

MAR 2020 - JUN 2022 · 2.3 years

Client: Nutrition Pro/MMX USA, 🔹 Revamped e-commerce UX, increasing conversion rates by 250%—resulting in an additional $1M annual revenue. 🔹 Reduced cart abandonment by 20% using AI-driven email & SMS lifecycle automation. 🔹 Managed a team of 5 marketers, delivering campaigns ahead of schedule & under budget.

Product Development Manager

OCT 2019 - MAR 2020 · 6 months

🔹 Launched SOLS edu Pro, a structured online learning system for underserved communities. 🔹 Led the development of SOLS smart, a corporate training program delivering Cambridge-level English courses. 🔹 Enhanced user retention & engagement through gamification strategies.

Growth Hacker

AUG 2018 - AUG 2019 · 1.1 years

🔹 Increased conference attendee conversion rates by 25% through targeted growth strategies. 🔹 Developed an internal analytics dashboard, reducing reporting delays by 40%.

Head of Product and Growth

DEC 2017 - JUL 2018 · 8 months

Currently managing the growth of the Malaysian market & product at Edvance. Edvance is a digital education company, teaching in-demand digital skills including digital analytics, social media, digital marketing, product development and more. For Individuals - Edvance's DQ(Digital Quotient) programs are designed in partnership with industry leaders including Google, Facebook, Online Marketing Institute and more, offering a valued credential and making graduates highly skilled. The DQ programs all course and assessment to improve & assess your digital skills. https://dq.edvance.academy/ For recruiters/employers - If you're an employer looking for skilled digital talent, Edvance's graduates are accessible and available for hire through our Candidate Assessment platform. https://edvance.academy/for-business/hire-certified-talent/ For corporate training - Edvance can provide a custom training solution for transforming your workforce in digital skillsets. https://edvance.academy/for-business/corporate-training/

Product Head

MAR 2017 - JUN 2017 · 4 months

PopDQ is a knowledge sharing Q&A platform that connects curious learners with industry experts.

Digital Marketing Manager

NOV 2014 - APR 2015 · 6 months

Technical Lead

JAN 2014 - JUL 2014 · 7 months

Senior Analyst

AUG 2013 - DEC 2013 · 5 months

Digital Strategist, Social@Ogilvy

MAY 2012 - APR 2013 · 1 year

I work with digital and marketing client teams to develop digital strategies from the initial listening phase, to training and education for key staff and integration with all other communications disciplines including traditional and digital advertising.

New Media Associate

OCT 2010 - MAY 2012 · 1.7 years

o Worked with youth and communities to promote nation building and empowering youth through social media and digital. o Lead the web development and social media front of the business. Scope of work ranges from business development, building communications and social media strategy for client such as Firefly, Kakiseni, Microsoft, F&N and U Mobile. o Build and managed The Weekend Movement, a weekend long programme that empowers youth through different type of weekends. Namely, Changeweekend for social entrepreneurs, Hackweekend for developers and programmers and Makeweekend for the usual crowd.

Webmaster

JUN 2010 - MAY 2011 · 1 year

Maintains and runs http://smckl.com

Account Executive

SEP 2010 - OCT 2010 · 2 months

Supervising and overseeing multilingual content for the company's web store and community site and related projects. Updating, maintaining and enhancing user experience. The division also deals with Social Media, Email Newsletter, and also various content related areas like advertising materials and copywriting.

Fraud Analyst

MAR 2008 - SEP 2010 · 2.6 years

Monitoring incoming and outgoing payments to an online gaming site. Reviewing transactions for fraudulent activity and actioning accounts based on such activity. Responding to and engaging with customers regarding security reviews. Proactive examination of new accounts to locate new fraud rings and trends Reviewing and verifying customer identification and financial documentation