Laurie Stark

Founder

MAY 2025 - PRESENT · 1.4 years

Role Call is a job matching service for mid-career and senior knowledge work professionals based in the US. We scan the job boards of over 6,000 companies, from big names like Anthropic, Notion, NPR, and The New York Times, to emerging VC-backed startups that might not even be on your radar yet. We work with you to build your comprehensive candidate profile, and when we find a job we think you'll love *and* where you have a strong shot at an interview, we'll send it to you, usually within an hour or two after the job was posted online. Reviewing jobs is super easy with clean, uniform formatting and AI-powered TL;DRs, and reviewing jobs continuously refines your matches. One-quarter of jobs on Role Call are fully remote, and the median salary is $146k.

Director, Strategy & Analytics

APR 2022 - SEP 2024 · 2.5 years

Built product analytics, marketing analytics, and competitive intelligence functions from the ground up, implementing a full suite of tools and programs that streamlined operations, improved strategic decision-making, and drove measurable gains in revenue and user satisfaction for a mission-driven marketplace with 3MM+ annual users. Reported to the Chief Strategy Officer and later to the COO.

Manager, Strategy & Analytics

FEB 2020 - APR 2022 · 2.3 years

Senior Business Analyst

FEB 2019 - FEB 2020 · 1.1 years

Senior Manager, Revenue Operations & Growth

JUN 2017 - FEB 2018 · 9 months

Developed data-driven growth strategies for one of the fastest-growing digital media companies in history. Optimized ad spend, increased engagement, and built analytics feedback loops that improved monetization, reducing CPCs by almost 60%, increasing CTR by over 30%, and driving up to 10mm uniques per month. Assisted executive leadership in preparing for company acquisition, assisting with due diligence materials and financial modeling. Reported to the VP of Growth with a dotted line to the COO.

Manager, Revenue Operations & Growth

OCT 2015 - JUN 2017 · 1.8 years

Growth & Revenue Strategy Lead

DEC 2014 - SEP 2015 · 10 months

Drove 2x revenue gains in six months by leveraging analytics to optimize audience targeting and content strategy. Led cross-functional initiatives to improve engagement and ad performance, increasing page views per visit by 40% and improving CTR by over 70%. Partnered with executive leadership to drive growth and diversification initiatives, contributing to sustained audience growth and a successful company acquisition.

Strategic Operations Manager

OCT 2013 - DEC 2014 · 1.3 years

Led strategic planning, branding, and marketing initiatives for a global research center at Northwestern University, while also overseeing software quality assurance testing. Reported to the CTO and worked on various special projects, including an onsite implementation at a hospital in Ibadan, Nigeria.

Founder & Operator

NOV 2012 - OCT 2014 · 2 years

Built and sold a profitable affiliate marketing business from the ground up, leading all aspects of strategy, operations, marketing, and technical execution to achieve sustained revenue growth and a successful exit.

Data & Strategic Initiatives

FEB 2010 - OCT 2013 · 3.8 years

Led end-to-end data and systems operations for a nonprofit raising $20M+ annually, driving process transformation, CRM and CMS implementations, and analytics innovations that streamlined workflows, improved data integrity, and empowered cross-functional teams.

Learning Coordinator

MAR 2005 - JUN 2007 · 2.3 years

Scaled and optimized onboarding and learning programs during a period of rapid growth, leading cross-functional process improvements and competitive intelligence initiatives. Certified in EpicCare Ambulatory, EpicWeb, and EpicCare Link.