Chief Marketing Officer

JUL 2025 - PRESENT · 1.1 years

Chief Marketing Officer

AUG 2023 - JUN 2025 · 1.9 years

Chief Marketing Officer

NOV 2020 - JUL 2023 · 2.8 years

VP of Portfolio Marketing

NOV 2019 - NOV 2020 · 1.1 years

We research our customers to uncover and tell the best stories. We align marketing and sales to bring the most value to the marketplace. GTM Programs, Brand, Product Marketing, Content Marketing, Customer Advocacy, Analyst Relations.

VP of Product Marketing

DEC 2016 - NOV 2019 · 3 years

VP of Product Marketing

JUL 2016 - DEC 2016 · 6 months

Tell the story and help customers get more value. Customer development, positioning, messaging, engagement, user experience. Revolutionizing how businesses price their products and services through technology that leverages existing and potential customers to determine true value. We built our technology because too many companies are relying on faulty data, competitive benchmarks, or "gut feelings" to set the most important lever in their business, and therefore are leaving an enormous amount of cash on the table. Essentially, we're nerds and we love it.

Head of Product

MAY 2015 - JUL 2016 · 1.3 years

As a small startup we all wear many hats. My focus was primarily on owning the product roadmap, customer development, user tests, user journeys, messaging, positioning and go-to-market strategy. As a freemium product we focused heavily on improving our conversion rates throughout the entire funnel and improving the overall customer experience of the product.

Director of Product

MAY 2014 - MAY 2015 · 1.1 years

As the Director of Product at Infusionsoft, my primary responsibility is leading our incredible core product management and product marketing teams. We are responsible for understanding our customer and the small business market, creating a data-driven product roadmap, working closely with product design and development to solve market problems and collaborate with support, sales and marketing teams for product launches to ensure positioning and messaging consistency. We are the unifying force behind Infusionsoft's product strategy and execution from market research to product launch. We are unwavering in our mission to deliver remarkable products that help our customers succeed!

Director of Product Marketing

APR 2014 - MAY 2014 · 2 months

As Director of Product Marketing, I led our product marketing team at Infusionsoft. We developed positioning and pricing strategies for Infusionsoft products, identified market and competitor trends, oversaw strategic product launches, crafted strategic messaging and led market/customer research initiatives.

Senior Product Marketing Manager

NOV 2013 - MAR 2014 · 5 months

Product Marketing Manager

SEP 2012 - OCT 2013 · 1.2 years

Product messaging, product launch strategy, software releases, market and competitive research.

Sales and Marketing Coordinator

AUG 2011 - AUG 2012 · 1.1 years

Digital marketing, content strategy, loyalty marketing, lifecycle process improvement, and educational sales.

Sales and Marketing Coordinator

OCT 2009 - JUL 2011 · 1.8 years

IT Coordinator

JUN 2009 - OCT 2009 · 5 months

Metrics, reporting, corporate compliance remediation and project management.

Chair

AUG 2007 - MAY 2008 · 10 months

Innovated policy resulting in formalized long-term, multi-party Board of Regents taskforce. Oversight of $295,000 budget, Executive Director, Gov’t Affairs Director, Business Manager. Credited with passage of referenda on 5 campuses doubling the budget to $600,000. Developed 3-year strategic plan, content for training retreats, led dynamic board communication.