Campaign Manager

NOV 2025 - PRESENT · 10 months

Founder

JAN 2023 - PRESENT · 3.7 years

At Random Little Things, we believe that joy can be found in the unexpected, in the small moments that make us smile. Our mission is to share these random little delights with the world through our quirky and charming stickers, pins, and charms, all inspired by the funny moments that life provides. We're here to sprinkle a bit of humor and happiness into your everyday life, one playful design at a time.

Growth Marketing Manager

FEB 2024 - JAN 2025 · 1 year

Created and optimized 13 comprehensive integration playbooks enhancing sales effectiveness Worked with SEO/content vendor to assist in website migration from WordPress to Webflow, optimizing 200+ blog posts to improve organic visibility Developed and launched a monthly webinar series, achieving 54% average attendance and generating $187k in new marketing pipeline Assisted in planning and execution of strategic holiday campaign, driving $1.7M in pipeline and contributing significantly to record-breaking quarterly revenue.

Growth Marketing Manager

SEP 2023 - FEB 2024 · 6 months

Managed a $250k/yr programmatic marketing budget Owned LinkedIn and Google advertising, from ad creation to analysis and assessing success Owned email marketing through Marketo, including event/webinar invitations and follow ups, nurture streams, and sales outreach Worked with sales to create outbound sequences using Outreach for 6sense Breakthrough 2023 conference Helped marketing achieve 65% of new sourced ARR

Sr. Growth Marketing Manager - Outbound/ABM

FEB 2022 - JUL 2023 · 1.5 years

Launched strategic ABM initiative, managing an $80k/year budget, resulting in over $700k pipeline and $500k closed-won revenue in 2022 Assisted with implementation of 6sense for sales and marketing, holding trainings for both teams and becoming the SME of 6sense for the sales and marketing orgs Collaborated cross-functionally for quarterly marketing initiatives, effectively integrating outbound and inbound strategies

Global Campaign Manager

APR 2021 - FEB 2022 · 11 months

Owned paid lead generation channels, including content syndication, HQL/QSO programs, and display/ABM/social advertising Piloted at least one new lead gen channel per quarter, assessing success  Increased content syndication/HQL pipeline contribution by 5% QoQ in 2021 Owned campaign portion of new product launches, creating/communicating strategy and project managing ad creative and Salesforce campaign setup Worked closely with sales reps to ensure lead follow up from product launches and event campaigns is executed on Worked cross-functionally with Events, Field Marketing, Channel Partners and Marketing Ops teams for strategy creation, audience building, campaign creation/execution and attribution for all campaigns

Marketing Operations Manager

AUG 2019 - APR 2020 · 9 months

Manage subscriber base of over 150k using HubSpot Marketing Hub and HubSpot CMS Maintain monthly marketing email calendar, sending 3-4 marketing emails/week with >20% open rate and >10% CTR Work cross-functionally with Events and Sales team to boost attendance for in-person and virtual events by ideating and executing compelling email campaigns to push leads down our funnel Trained newest marketing team member on ProfitWell social and email guidelines, serving as main resource and editor of his content output Assisted in onboarding Audience Growth Manager, with daily 1:1 check ins, formal trainings, and written guides Owned and executed the launch of a partner show with Chargify, RevOps and Hops, gaining 2,000 subscribers over an 8 week period

Growth Marketing Manager

FEB 2019 - AUG 2019 · 7 months

Grew email subscriber base 10-15% QoQ for three quarters in a row, an increase of 25k and exceeding the quarterly goals Owned and executed the growth portion of our partner show with Hiten Shah, CEO of FYI, Tradeoffs, gaining 2,000 pre-launch subscribers and an additional 4,000 subscribers over an 8 week period Wrote weekly marketing emails sent to 80k subscribers with an average of 18-20% open rate and 10-15% CTR Trained fellow Growth Marketing Manager on ProfitWell social and email guidelines Served as final editor/approver for all email and social copy Ideated and executed on 3-5 subscriber acquisition experiments per month, ex: designing and A/B testing new marketing email format for ebook downloads

Social Media Manager

JUN 2018 - FEB 2019 · 9 months

First non-media hire on the marketing team Built the first social media strategy aimed at subscriber acquisition, increasing subscriber base by 10-12% QoQ Managed ProfitWell social platforms with a focus on LinkedIn, gaining 20k connections on CEO’s account in 6 months Ghostwrote LinkedIn posts for CEO, topping 100k views on a single post Owned social component of the Protect the Hustle show launch, gaining 1,500 subscribers pre-launch

Advocate Marketing Manager

NOV 2016 - DEC 2017 · 1.2 years

Implemented and managed NPS program using Wootric to identify the most passionate customers and opportunities to increase customer satisfaction Initiated 10-15 customer contacts a month (calls, Skype meetings) to collect feedback and answer questions about the tool Managed outreach to influencers in the social media space to turn them into advocates of the tool Worked with social media, product, content and inbound marketing managers to collaborate on projects preparing to launch the new version of the tool

Social Media & Community Specialist

MAY 2015 - NOV 2016 · 1.6 years

Since Grasshopper was acquired in May 2015, I've kept the responsibilities of my position with Grasshopper, which include: Social Media - Manage Facebook, Twitter, Google+ and Instagram presence - Set goals and create strategies for each social network based on company objectives - Maintain a consistent voice across all networks - Create engaging content tailored to specific networks, such as graphic images and discussion posts - Create and manage contests and giveaways for each social network - Collaborate with Content Managers on promotion of blog posts and larger projects, such as full-length business guides Customer Advocacy & Engagement - Currently building advocacy program using Influitive - Engage with NPS Passives and Promoters to increase NPS scores and create product evangelists - Engage with customers who choose to join the community through social media and email campaigns Content - Periodically write posts for the Grasshopper blog - Lead quarterly webinar project (Fireside Chat), from planning to execution (and I host it!) Email Marketing - Execute weekly campaigns using MailChimp to customer segments - Test and tweak email campaigns to new customers and potential Inflitutive community members Also: Basic Photoshop skills (I know what layers are!) and image creation using Canva

Social Media & Community Manager

OCT 2013 - MAY 2015 · 1.7 years

Manage multiple social networks, including Facebook, Twitter, Google+ and others Set goals and create strategies for each social network based on company objectives Maintain a consistent voice across all networks Create engaging content tailored to specific networks, such as graphic images and discussion posts Create and manage contests and giveaways for each social network Assist Customer Engagement manager with customer mailings and word of mouth projects Collaborate with Content Manager on promotion of blog posts and larger projects, such as full-length business guides Periodically write blog posts for the Grasshopper blog

Social Media Manager

FEB 2012 - SEP 2013 · 1.7 years

Formulate, test, execute and analyze hypotheses for social media initiatives Manage customer service in social media channels Contribute to company blog, employing SEO and keyword research techniques to improve organic search results Manage customer service interns Serve as liaison between CS/Social and Banking Operations departments Manage day-to-day office operations as Office Manager, including resource inventory and financial processes