GTM Product Marketing Lead

DEC 2025 - PRESENT · 9 months

.Designed customer segmentation frameworks improving targeting and lead qualification .Implemented AI-assisted analytics workflows and CRM dashboards (Tableau, Metabase, HubSpot) .Partnered with leadership and consulting teams to align GTM execution with revenue goals

Product Marketing & Customer Engagement

SEP 2023 - DEC 2025 · 2.3 years

.Owned lifecycle and CRM strategy for a 3.5M+ user digital bank .Drove 233% increase in feature adoption by rebuilding lifecycle journeys using behavioral triggers

Product Positioning & Lifecycle Management

MAR 2023 - SEP 2023 · 7 months

.Increased active users by 114% by identifying drop-offs and deploying targeted lifecycle interventions .Built lifecycle frameworks across key funnel stages, improving activation and engagement

Brands & Marketing Communications

APR 2021 - MAR 2023 · 2 years

.Scaled user base to 750K+ customers in 12 months .Built brand and communication strategy from 0 → launch

Customer Success

NOV 2013 - JUN 2020 · 6.7 years

.Improved onboarding adoption by 69% via customer education journeys .Maintained 98% first-contact resolution rate