VP Data & Analytics

NOV 2022 - DEC 2023 · 1.2 years

-Built and led a data and consumer insights team of twelve, including data analysts, data scientists, and data & platform engineers from the ground up. Directed data strategy and drove organization towards digital-first transformation. -Defined and isolated inefficiencies across operations, strategy, marketing, CX, fulfillment/shipping, and consumer insights. Created custom dashboards and automations that significantly improved visibility and efficacy across several teams. Rolled out experimentation framework & drove data science experiments resulting in a tripling of the CX cancellation winback rate and a significant increase in website conversion. -Implemented Snowflake + PowerBI & Hex to drive actionable insights into customer strategy, manufacturing, shipping, retail, and marketing. Implemented NLP for CX ticket categorization, MCMC to analyze customer flavor preferences. Leveraged dbt for transformations, Monte Carlo for observability, Hightouch for RevETL, Optimizely for A/B testing, Qwak for MLOps, and Python ML stack (+LLMs).

VP Data & Analytics

MAR 2021 - OCT 2022 · 1.7 years

Online identity verification for the IRS, Treasury, SSA, VA, 26 state workforce agencies, MGM, and more. Recruited to scale up data & ML efforts through hypergrowth. - Built out analytics & data science infrastructure and team, growing team of five into a team of 20 data analysts, data scientists, and data engineers. Created organizational data roadmap, drove data governance and data lineage initiatives. - Implemented ML fraud models enabling 5x increase in productivity of Fraud Investigative team. Overhauled hotel online check-in process to increase success rate from 68% to 89%. - Implemented Snowflake + Tableau & Looker to provide actionable insights into verification funnels and related data, and Palantir Foundry for fraud detection & prevention. Leveraged dbt for transformations, Anomalo for data observability, Eppo for A/B testing, and Python ML stack of Numpy / Pandas / sklearn / XGBoost / etc.

VP Analytics & Data Science

JUL 2019 - JAN 2021 · 1.6 years

SMB focused internet marketing company. Recruited to build and launch a data insight product. - Increased gross margin from 25% to 37%+ by building and deploying time-series prediction models & simulations to modernize and automate paid marketing. - Rebuilt data infrastructure after spinoff to independent company and prepared for successful exit to private equity in 2 years. Structured all operating data across products, transforming manual spreadsheets into automated tools that aggregate data for operating teams and automate key actions using serverless real-time event processing system. - Overhauled data team processes and architecture to accelerate time to value from months to weeks, using AWS Lambda, Athena/S3, Redshift, SQL Server, dbt, and Tableau workbooks.

Senior Vice President, Analytics & Data Science

SEP 2015 - JUL 2019 · 3.9 years

Spearheaded new Innovation team to drive organizational adoption of data strategy. Developed strategy, evangelized vision, expanded analytics, drove machine learning capabilities. Built and deployed churn model enabling CSM/AM team to narrow focus to 20% highest-risk customers. Evaluated Speech-to-Text + topic & sentiment analysis of support calls to augment agent notes. Built POC communication graphs & visualizations for customer insights. Implemented Looker/Redshift internal analytics platform to provide unified analytics across 20+ data sources. Increased accuracy of projections >30%, reduced TTR for support tickets >25%, and gave CX team visibility into user activity for customer adoption process overhaul.

Senior Vice President, IT & Strategy

AUG 2015 - MAR 2017 · 1.7 years

Directed expansion strategy including application rollouts and automation. Architected next-gen Quote2Cash built on Steelbrick, NetSuite, Financial Force PSA, Dell Boomi, Jira, and other platforms. Developed long-term IT road map. Created internal analytics platform, starting with needs analysis and requirements, vendor evaluation and selection. Established data integration, cloud-based analytics for real-time holistic view of KPIs.

Senior Vice President, Operations

FEB 2014 - AUG 2015 · 1.6 years

Oversaw global customer-facing operations and provisioning from booked sales to go-live and ongoing customer support. Grew Provisioning team from 20 to 60+ people in 18 months, activating $10M+ in ARR. Oversaw IT expansion, grew Customer Support team from 15 to 40 people. Built new management team, hired executives in Provisioning, Provisioning EMEA, Provisioning Engineering, Customer Support, and IT. Worked with Sales to structure and approve SOWs and onboard new clients; with Engineering and TechOps to resolve customer issues; with Product on customer and internal tools; with Finance/Accounting on budgets, customer billing and disputes.

Senior Director, Program Management & Analytics

MAR 2013 - FEB 2014 · 1 year

SaaS and client software for carriers built around a flexible virtual-policy engine. Cross-functional program management: - Website launch - MVNO platform launch - SaaS platform software development Drove analytics initiatives including: - MVNO customer segmentation & activity analysis - Instrumentation of mobile apps -> user behavior analysis - Measuring, mgmt of and decision support using marketing & sales data.

Founder & CEO

DEC 2011 - JAN 2013 · 1.2 years

Founder of BeyondFog where we built Strider, a hosted continuous delivery platform for node.js and Python. Our goal was to build a SaaS business but the timing wasn't right. We open-sourced the codebase and work continues on the platform.

Chief Operating Officer

DEC 2003 - APR 2011 · 7.4 years

Employee #3 at this global market leader in digital music distribution. Grew to ~100 employees. Successful exit to Sony in 2009. - Oversaw Engineering, Product, Finance, Operations, and Customer/Account Management. Reported to CEO and board, 8 direct and 50 indirect reports. - Built financial model, wrote content delivery scripts, negotiated deals with digital retailers, managed client relationships. - Hired VPs, Directors, Managers, ICs across Engineering, Finance, and Operations as the company scaled. Implemented and expanded MSFT SSAS (OLAP) Analytics Platform. - Drove fundraising, managed M&A process for acquisition of Uploader and sale to Sony. Oversaw integration. - Developed data processes to enhance automation and efficiency including royalty reporting error rate <10% of competitors.

Consultant

JUN 2001 - DEC 2003 · 2.6 years

Consultant to early stage technology and internet firms, providing product, marketing, and business strategy services. Also wrote business plans and advised on Asia market entry strategies.

Senior Product Manager / Operations Manager

JUN 1999 - FEB 2001 · 1.8 years

P&L responsibility for Breakaway ASP Hosted Solutions. Managed team of product managers; drove product strategy, development, pricing, etc. for Hosted Solutions.

Founder and COO

JUN 1996 - JUN 1999 · 3.1 years

Founder of early Application Service Provider (ASP), averaged 40% monthly revenue growth, served 100 customers.