Principal Product Manager - Web & Self-Serve Experience

MAY 2025 - PRESENT · 1.3 years

Leading the end-to-end web and self-serve product experience, from customer acquisition through expansion. I own the strategy and execution for how users discover, adopt, and grow with our platform—designing seamless onboarding flows, optimizing conversion funnels, and building scalable self-serve capabilities that drive measurable business growth. Formerly Head of Monetization & Product-Led Growth, where I developed pricing strategies, tiering models, and self-serve frameworks that transformed how customers adopt and expand with products. My focus spans the complete customer journey: sign-up and activation, usage optimization, entitlements, billing, and expansion pathways. I leverage deep customer insights, data analytics, and experimentation to continuously improve time-to-value, retention, and upsell metrics. Working cross-functionally with Engineering, Design, Data, Sales, and Marketing, I define product vision and roadmap priorities that balance customer needs, business outcomes, and technical realities. I've transformed self-serve from a feature into a core growth engine by making complex products accessible, valuable, and scalable for diverse user segments. Key areas: Product-led growth • Monetization & pricing • Growth metrics & KPIs • A/B testing & experimentation • API product management • Cross-functional leadership • AI-native product development & prototyping (v0, Lovable, Claude, ChatGPT, Figma)

Mentor

JAN 2024 - PRESENT · 2.7 years

Senior Product Manager - Ecommerce (Self-Serve Monetization & PLG)

JUN 2024 - DEC 2024 · 7 months

Drive two new product launches and eight-figure monetization strategy for full lifecycle e-commerce product team at a global intelligent cloud content management platform that powers over 90,000 SMBs and Fortune 500 companies. Led product strategy and execution for launching two new products in the API and e-signature space. Developed an experimentation program to drive conversion lift, resulting in a 300% increase in engagement. Collaborated with cross-functional partners to drive alignment on pricing & packaging of digital products.

Senior Product Manager - Product Led Growth & Customer Experience

DEC 2021 - FEB 2024 · 2.3 years

Introduced product-led growth motions and an A/B testing program to expand ARPU for a multinational restaurant tech company. Generated $XXM in revenue through strategic upsell motions, contributing to the expansion of ARPU for 100K+ restaurants globally. Introduced in-product upsell experiences, resulting in a remarkable XX% YoY increase in monthly traffic. Proven ability to be a strategic leader, overseeing 10+ engineers, 2 designers, and 1 product manager (at my peak). Excel in collaborating with cross-functional teams, including Engineering, UX, Data Science, Anayltics, Customer Marketing, and Legal to create compelling solutions and shared features. Consult on solving tactical growth challenges, leveraging a deep understanding of growth strategies at Toast. Possess sound technical knowledge and a proven ability to contribute to technical decision-making for products.

Senior Product Manager

JUN 2019 - DEC 2021 · 2.6 years

Make writers better at publishing compelling stories for a global audience of 185M monthly visitors. Own product strategy & drive delivery (concept to market) for platform & workflow tools, subscription products, and new business lines at the largest business media company in the world. Maintain relationships with senior stakeholders to translate business needs into product feature requirements. Lead user research campaigns to understand user needs and jobs-to-be-done for the newsroom, branded content, ad operations, e-commerce, and contributor communities. Gather and analyze data to measure impact and identify opportunities. Craft strategic product roadmaps based on data-informed insights and business drivers. Lead cross-functional product teams to ship valuable & engaging solutions to our users. Fight fires and prevent new ones before they happen. Decommission legacy CMS to grow platform publishing rate from 60% to 100% in 9 months. Champion storytelling tools to create lists packages, such as 30 Under 30, from vision to delivery - accelerating creation time from 3 hours to 30 minutes (83.33% reduction). Implemented agile process while leading platform stability initiatives with backend & API teams to Increase team output by 20% and cut resolution time by 50%. Founding Member (Operations Officer & Careers Chair) for ForbesBLK, the first Forbes BRG. Our mission is to improve diversity, equity, and inclusion for Black and Brown employees through community, culture, and career initiatives.

Product Manager

JUN 2017 - JUN 2019 · 2.1 years

Lead digital transformation projects across multiple business units at Fortune 50 aerospace company. Produce roadmaps, user stories, acceptance criteria, and wireframes. Oversee product development from conception to market. Coached agile development of the IoT-enabled elevator pilot (Otis One) to transform service and maintenance with real-time health and alarm reporting for 33K service mechanics worldwide. Own internal release of design language and reusable assets to reduce rework and accelerate project delivery for developers and designers across entire UTC company portfolio. Owned SDLC (from concept to rollout) for bots to automate employee workflow on Slack. Oversee and implement chatops to accelerate workflow and collaboration.

Product Manager

JAN 2016 - JUN 2017 · 1.5 years

Organized, managed and delivered several digital products using agile methodologies. Redesigned and developed websites using UX/UI principles for companies, bloggers and professionals. I enable people, solve problems, and diversify tech. Learn more at www.terrenceagbi.com

Product Coordinator

OCT 2016 - JAN 2017 · 4 months

Drove product development and release management for grant and study request management systems in the life science industry. Results: - Improved company-wide product training and certification, impacting over 200 stakeholders. - Led large scale international and domestic development and QA teams to address 400 base bugs. - Hard-coded high-fidelity wireframes with HTML and Azure for 13 new features to satisfy requirements for large pharma clients, such as Johnson and Johnson.

Certified Scrum Master

JUN 2015 - JAN 2016 · 8 months

Owned Scrum ceremonies including daily stand-ups, backlog grooming, sprint planning, sprint review, product demos, sprint retrospective and scrum of scrums. Worked closely with Product Owner to facilitate development priorities based on customer needs.

Program Manager (NYU Incubator)

AUG 2013 - MAY 2015 · 1.8 years

Implemented innovative strategies for entrepreneurial engineering NYU graduate student internship program.