Director of Growth

MAR 2026 - PRESENT · 6 months

Senior Growth Marketing Manager

JAN 2024 - MAR 2026 · 2.3 years

• Led Marketing, RevOps, and Demand Generation, driving 38% quarter-over-quarter growth in new patient leads.​​​​​​​​​​​​​​​​ • Developed a comprehensive automation ecosystem utilizing HubSpot, AI, and middleware tools to enhance funnel speed and data accuracy. • Redesigned the company website and brand identity, significantly improving user experience and increasing patient engagement.

Growth Marketing Strategist | Demand Gen

JUN 2022 - JAN 2024 · 1.7 years

• Managed Google Ads budget, generating new trial signups. • Spearheaded demand generation initiatives across Google Ads and Meta, enhancing lead quality and reducing CAC. • Achieved a 200% increase in lead acquisition and improved opportunity conversion from 68% to 94% through targeted strategies.

Growth Marketer

JAN 2021 - JUN 2022 · 1.5 years

Led ABM-focused experiments, driving a 137% increase in sales opportunities. Implemented a tech stack to streamline sales outreach and marketing automation, reducing acquisition costs by 20%. Developed multi-touchpoint campaigns that consistently achieved an 18-20% conversion rate.

Subscription Retention Specialist

JUN 2019 - JAN 2021 · 1.7 years

Responsible for the top of the funnel strategic accounts. Accounts defined as greater than $24M in annual recurring revenue (ARR). Owned the process of targeting and developing 30 opportunities per quarter through Account-Based Marketing (ABM).

Co-Founder

SEP 2016 - JUN 2019 · 2.8 years

DeFrame allows art enthusiast and tourist to connect with museums and galleries and interact with the exhibits through a digital experience on a universal mobile app, where visitors are free to engage and discover art content. We provide Museums and Art Galleries access to the platform via a SaaS model, where they can gather analytics including the path people take in their galleries. Direct and more efficient marketing channels, and the development of new customer relationships to increase traffic into their spaces. - Named as one of the ten startup disrupting Museums by MuseumNext. - Finalist at the 2017 South Summit Startup Competition, as one of the 100 most disruptive startups in the world. "Connecting Museums, Art, and People" - deframeart.com

Entrepreneurship Program Coordinator

OCT 2016 - MAY 2018 · 1.7 years

Developed a curriculum that empowers high school students, by teaching them entrepreneurial tendencies such as, design thinking, creativity, team development, rapid prototyping and business development. Facilitated the entrepreneurial curriculum at various Boston Public Schools. Created connections between the Boston tech and entrepreneurial community and the youth at the Boston Public Schools.

Game Advisor

OCT 2015 - DEC 2015 · 3 months

• Executed sales and delivered enhanced customer service to an average of 50 clients daily, during three months of higher product demand, via elements of GameStop's business model which emphasize the Buy-Sell-Trade of products.

Co-Founder

JUN 2014 - MAY 2015 · 1 year

• Led team meetings and decision making in developing a business plan, creating a marketing strategy and planning ideas to raise capital. • Started locally owned, sourced and operated business “Fusion Food Truck”.

Community Advisor

MAY 2013 - MAY 2015 · 2.1 years

• Enhanced the student body’s educational and residential experience by providing community engagement and educational programing, achieving a more positive living and educational environment. • Mentored and supervised over 60 students in residence hall. Mediated conflicts and issues between hall-mates.

Research and Development Intern

MAY 2013 - SEP 2013 · 5 months

• Collaborated with research departments to analyze demographic and economic data, and strategize best practices for future housing development for a population of 37,125. • Improved research performance by organizing and synthesizing geographical and demographical data