NerdWallet
nerdwallet.com · Consumer Services · Founded 2009
NerdWallet is on a mission to help provide clarity for consumers and SMBs so they can make financial decisions with confidence. We work hard to cultivate an award-winning culture in which our Nerds can realize this mission, and we pride ourselves on the programs we’ve created to positively impact the lives of our consumers, our Nerds, and our wider world. NerdWallet invests in its people, fostering an equitable and inclusive workplace in which Nerds can thrive professionally and personally. This includes a remote-first philosophy that allows for diverse recruitment and hiring, development programs to facilitate career growth, and a twice-yearly pay equity review process. NerdWallet also has five employee resource groups (ERGs) to provide inclusive, supportive peer communities within the workplace: NerdOut, NerdParents, NerdWomen, NerdWallet Women in Data & Engineering and Nerds of Color. NerdWallet invests in its larger communities through our Corporate Social Responsibility program that was created to support those traditionally locked out of the financial system. Millions of Americans are unbanked or underbanked, lacking access to credit and other financial products that some of us take for granted. Through our CSR platform, we’re striving to make a tangible difference for these underserved communities. NerdWallet’s award-winning culture was named an Inc. Best Workplace in 2022 and has also been recognized by Fast Company, Fortune, People, and more. Come Nerd out with us at www.nerdwallet.com.
Built Cross-Vertical Experimentation Program Driving 59% Revenue Growth
Before this initiative, each business vertical—credit cards, insurance, lending, banking, and investing—ran ad hoc tests with no consistent methodology, leaving significant revenue and margin opportunities unrealized. Leadership recognized the need for a scalable, standardized testing strategy to reignite growth across the portfolio, and I was tasked with building that experimentation function from the ground up. I personally owned the end-to-end design of the program: developing a prioritization model to rank test opportunities, standing up testing infrastructure, defining consistent KPIs to measure impact across disparate verticals, and coaching vertical marketers on rigorous hypothesis design. This work took the organization from a handful of disconnected tests to a disciplined pipeline of 25+ experiments per quarter, embedding a repeatable culture of experimentation across the company. The results were substantial: within a year, the program helped drive 59% year-over-year revenue growth, with credit cards and lending verticals seeing the strongest gains, largely fueled by landing page redesigns informed by our testing pipeline. Beyond the top-line numbers, the program's impact was recognized at the highest levels—our Chief Business Officer invited me to share program wins and key learnings during a department-wide all-hands, positioning experimentation as a force multiplier for the business. Vertical leads in SMB went on to replicate the frameworks I built in their own testing processes, extending the program's influence well beyond its original scope.