Growth Product & Marketing | NerdWallet
California, United States of America
Growth Product & Marketing | NerdWallet
California, United States of America
Validated traits
Testimonials
JUN 2019 - PRESENT · 7.3 years
Staff Product Manager
JUN 2024 - PRESENT · 2.3 years
◮ Conversion rate optimization and landing page experimentation (A/B testing) ◮ Optimize profit from all consumer credit cards, insurance, lending, banking, and investing marketing spend ◮ Portfolio encompasses $XXXm annual revenue ◮ Led 100+ experiments and counting. Wins have driven up to 406% conversion rate lift and 360% revenue/session lift and $22M+ incremental revenue ◮ Lead an international, remote team of engineers, QA lead, and product designer ◮ Partner closely with marketing, finance, analytics, data engineering, business development, legal, data science, creative, and other product teams
Before this initiative, each business vertical—credit cards, insurance, lending, banking, and investing—ran ad hoc tests with no consistent methodology, leaving significant revenue and margin opportunities unrealized. Leadership recognized the need for a scalable, standardized testing strategy to reignite growth across the portfolio, and I was tasked with building that experimentation function from the ground up. I personally owned the end-to-end design of the program: developing a prioritization model to rank test opportunities, standing up testing infrastructure, defining consistent KPIs to measure impact across disparate verticals, and coaching vertical marketers on rigorous hypothesis design. This work took the organization from a handful of disconnected tests to a disciplined pipeline of 25+ experiments per quarter, embedding a repeatable culture of experimentation across the company. The results were substantial: within a year, the program helped drive 59% year-over-year revenue growth, with credit cards and lending verticals seeing the strongest gains, largely fueled by landing page redesigns informed by our testing pipeline. Beyond the top-line numbers, the program's impact was recognized at the highest levels—our Chief Business Officer invited me to share program wins and key learnings during a department-wide all-hands, positioning experimentation as a force multiplier for the business. Vertical leads in SMB went on to replicate the frameworks I built in their own testing processes, extending the program's influence well beyond its original scope.
Senior Performance Marketing Manager
MAR 2022 - JUN 2024 · 2.3 years
◮ Led paid acquisition for consumer credit cards line of business ◮ Maintained profitable $XXm paid media investment ◮ KPI setting and tracking ◮ Forecasting and budgeting ◮ Media mix strategy ◮ Conversion rate optimization ◮ Creative, audience, and traffic source experimentation ◮ Bid automation refinement ◮ Hiring, onboarding, and career development - managed 2 direct reports
Performance Marketing Manager
JUN 2019 - MAR 2022 · 2.8 years
◮ Owned paid acquisition for consumer credit cards across social, native, affiliate, and display channels ◮ Drove profitable 6-figure monthly revenue through media mix and spend allocation optimization ◮ Led rigorous audience, creative, platform, and landing page testing ◮ Supported expansion of personal and student loan customer acquisition efforts NerdWallet is on a mission to provide clarity for all of life’s financial decisions. We provide consumers with expert, personalized, and actionable guidance across a range of personal finance topics. Whether you’re shopping for a new credit card or mortgage, hoping to refinance a student loan, interested in learning more about investing, or just want to stay on top of your money, we do the homework for you, simplifying complex ideas so you have the information and tools you need to make the right decision for you. Backed by IVP, RRE Ventures, iGlobe Partners and Silicon Valley Bank, among others, NerdWallet has been certified a Great Place to Work and named one of the Best Workplaces in the Bay Area™ 2020 by Fortune. We’ve been recognized for our stellar benefits, too, from world-class health, vision, and dental insurance to our matching 401(k) program to our generous time off and parental leave policies. Based in San Francisco, we have more than 400 passionate “Nerds” around the country, and we’re growing every day. Whether you’re committed to helping consumers or excited about working for a profitable tech company or interested in growing professionally—or all of the above!—we’d love to hear from you. Check out our job openings here: http://www.nerdwallet.com/careers
NOV 2016 - MAY 2019 · 2.6 years
Media Planner & Buyer —> Senior
FEB 2018 - MAY 2019 · 1.3 years
◮ Drove 29% increase in conversion from highest LTV customers ◮ Owned media strategy and execution for B2B and Mobile MAI clients (Upwork, Rover) ◮ Managed buys across social, video, display, and affiliate ad networks ◮ Led weekly performance calls and QBRs for mid-level marketing managers and senior leadership ◮ Designed creative and audience A/B tests, measuring and tracking statistical significance ◮ Partnered with cross-functional stakeholders across analytics, creative, publishers, and data providers
Assistant Media Planner & Buyer
NOV 2016 - JAN 2018 · 1.3 years
◮ Supported media buying for global lead-gen B2B clients (Microsoft, Upwork) ◮ Developed client-facing analytics dashboards to visualize performance trends ◮ Aggregated and scrubbed campaign data across search, social, and display channels ◮ RFP'd media partners, trafficked new campaigns, and reconciled monthly billing numbers ◮ Scheduled informational sessions to vet potential new media partners & traffic sources
NOV 2014 - MAY 2016 · 1.6 years
Strategy Analyst & Various
NOV 2014 - MAY 2016 · 1.6 years
STRATEGY ANALYST ◮ Supported external and internal corporate comms for CIO as member of CIO’s chief of staff ◮ Led a workshop for internal team members on crafting impactful executive presentations. Subsequently scaled and utilized across IT internship program ◮ Informed corporate staffing and retention strategy by conducting qualitative research & building persona galleries ORGANIZATIONAL CHANGE MANAGEMENT ◮ Conducted practitioner research and analyzed qualitative data ◮ Identified areas for program, tool, and communications improvement to increase adoption of SDLC framework PROJECT COORDINATION ◮ Managed service requests, deliverables, timelines, and inter-departmental communications for team of 6 ◮ Drove 70% increase in workflow efficiency (time saved) by coordinating automation project
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