Researcher

FEB 2026 - PRESENT · 6 months

Director, Consumer Market Research

MAR 2021 - FEB 2022 · 1 year

As the Head of Consumer Market Research at LinkedIn, I led a team of stellar market researchers who created research-driven insights to improve our free and Premium products, by elevating the voice of LinkedIn members.

Group Manager, Consumer Market Research

MAR 2018 - MAR 2021 · 3.1 years

I grew the Consumer Market Research team by 3x and we focused on elevating the voices of LinkedIn users.

Senior Manager, Research Operations

APR 2017 - MAR 2018 · 1 year

I managed a team of highly-motivated Research Associates on the LinkedIn Market Research Operations team. I also led several programs - including a monthly Omnibus survey that provides useful stats for our Marketing, Comms and Sales teams and an In-Product survey capability for our Marketing and Product teams to leverage when testing new features.

Senior Market Research Manager

MAY 2015 - APR 2017 · 2 years

I designed numerous large, global market research surveys a year and turned data into insights - so that Heads of HR/TA and Recruiters and could connect with potential talent at massive scale. I presented research findings at Talent Connect 2016 (Vegas), 2015 (Anaheim) and 2014 (London).

Senior Research Program Manager II

APR 2013 - JAN 2026 · 12.8 years

I led LinkedIn's Workforce and Executive Confidence Index research programs. These surveys track global economic sentiment, worker confidence, and business confidence across various industries and job functions. The survey data are used by the LinkedIn News, Comms, and Economic Graph Research & Insights teams. Every quarter, content featuring data from these surveys is seen by hundreds of millions of global members, and garners thousands of reactions and comments. It drives above-benchmark engagement rates, accounts for the most engaging posts on LinkedIn News Page, and is essential to LinkedIn News' content strategy.

Market Research Manager

APR 2013 - MAY 2015 · 2.2 years

Project Manager

SEP 2012 - APR 2013 · 8 months

- Led quantitative and qualitative consumer research projects for technology and consumer goods companies. Managed the entire research process - from proposal to presentation of key insights. Managed client relationships and led client presentations.

Project Analyst

AUG 2010 - SEP 2012 · 2.2 years

- I managed quantitative consumer research projects and supported qualitative research. - Projects included understanding consumer attitudes and consumption/purchase behaviors for candy, analyzing consumer reactions to a new packaging design and discovering shopper attitudes and usage of an online auction website. - In 2012, I had the unique opportunity of moving to South Africa for 3 months for a consumer research project. I designed a brand strategy plan and assessed growth opportunities for a South African personal care company by understanding consumer needs in personal care routines (by focusing on attitudes and usage of healthy and beauty products).

Research Analyst

JUN 2009 - JUL 2010 · 1.2 years

In 2009, I had the unique opportunity of transferring to The Futures Company's office in London. - I analyzed consumer data with statistical programs (SPSS and Choices) in order to discover attitude similarities/differences and predict future trends for consumer good companies, financial firms and the public sector in the U.K. as well as globally.

Research Associate

JUN 2008 - MAY 2009 · 1 year

- I mastered the fundamentals of quantitative market research - from questionnaire design to analysis and insights for key Public Relations and Healthcare clients

PR and Event Planning Intern

JUN 2007 - AUG 2007 · 3 months

I worked at Company Agenda in SoHo during the summers of 2006 and 2007. Company Agenda is a full-service public relations firm that works closely with Fashion and Art designers. My role at Company Agenda: - On a daily basis, I contacted publications for client promotion, wrote and edited press releases for events and new products, and created press clips for client press kits. Clients included emerging fashion designers and artists. - I also planned a charity fundraiser for a non-profit organization, Project A.L.S., in conjunction with a main client, fashion designer Roberta Freymann, raising ~$10,000 and drawing strong media attention. Responsibilities included sending out invitations, confirming location / auction materials / catered food (pre-event); welcoming guests, overseeing the silent auction (day of); writing press releases and contacting the media (post-event).