Andrew Capland

Product-led Growth Advisor

FEB 2025 - PRESENT · 1.7 years

Co-Founder

JAN 2024 - PRESENT · 2.8 years

Camp Solo is a private community for solopreneurs to exchange ideas, share experiences and resources, and find real support through the highs and lows of running your own business - campsolo.co

Podcast Host

MAR 2023 - PRESENT · 3.6 years

Candid conversations with growth leaders about the setbacks, feedback, and self-doubt that almost derailed their careers - and instead shaped their path to success. No growth tactics, playbooks, or guides. Just raw stories from the trenches and lessons to help others encountering the same challenges. Subscribe 👇

Advisor

FEB 2022 - PRESENT · 4.7 years

Founder

JUN 2021 - PRESENT · 5.3 years

I help heads of growth accelerate their careers with 1:1 coaching, and I help early-stage SaaS teams scale as a product-led growth advisor. Services include: * 1:1 coaching for heads of growth * PLG advising for SaaS teams I specialize in helping clients who work at small to mid-sized SaaS companies (usually starting around $6-$10 million in ARR). If that sounds like you, send me a message! I've supported clients from amazing companies like: copy.ai Notion Sprout Social Pendo Lusha Whimsical Motion

Product-led Growth Advisor

JAN 2025 - AUG 2025 · 8 months

Product-led growth advisor

OCT 2021 - JUN 2024 · 2.8 years

Advisor: product-led growth

MAY 2022 - FEB 2024 · 1.8 years

Advisor: product-led growth

DEC 2022 - JUN 2023 · 7 months

Product-led growth Advisor

OCT 2021 - MAY 2023 · 1.7 years

Product-led growth advisor

OCT 2022 - FEB 2023 · 5 months

Advisor: product-led growth

MAY 2022 - DEC 2022 · 8 months

Product-led Growth Advisor

MAR 2022 - OCT 2022 · 8 months

Head of Growth

NOV 2019 - MAY 2021 · 1.6 years

I work with an amazing team of folks focused on growing our ecommerce SMS marketing product.

Director of Marketing

AUG 2018 - JUL 2019 · 1 year

I was the marketing lead for Wistia's video marketing product during a transitionary period

Director of Growth

APR 2017 - NOV 2019 · 2.7 years

I lead cross-functional initiatives focused on increasing Wistia's growth rate. Our approach is to identify what's valuable to our target customers. Then, display that value in creative ways to drive conversions, product usage, and eventually purchases of Wistia's high-volume freemium product. We collect lots of funnel data across the end-to-end customer experience. That data fuels different designs, experiences, projects, and a/b tests across the user journey. We track the impact of those projects, identify new areas of opportunity, then do it all over again. Our team worked on conversion rate optimization, new user onboarding, and product-led growth strategies.

Growth Team Lead

FEB 2016 - APR 2017 · 1.3 years

New user acquisition Conversion rate optimization a/b testing

Acquisition Manager

JUL 2015 - FEB 2016 · 8 months

Principal Inbound Marketing Consultant

MAR 2013 - JUN 2014 · 1.3 years

Half of my job was running on-site workshops to assist HubSpot customers develop, fine-tune, and problem solve their inbound marketing efforts to accelerate growth. I did this by first, auditing inbound marketing data, identifying quick wins and areas for improvement, and then spending time to develop a plan of action for long-term sustainable growth. The other half of my job involved actually creating campaigns for HubSpot customers. I developed fully integrated campaigns, which included blog posts, landing pages, email promotions, marketing automation, and post-campaign data analysis. All customized for each client based on business goals and buyer personas.

Senior Inbound Marketing Consultant

JAN 2013 - MAR 2013 · 3 months

My job was to roll up my sleeves and help Hubspot Customers design, create, and implement Inbound Marketing Campaigns in the smartest ways possible.

Inbound Marketing Consultant

NOV 2011 - DEC 2012 · 1.2 years

Senior Analyst Media Operations

APR 2011 - NOV 2011 · 8 months

Specialized in working on the technical side of online advertising for Fortune 100 clients. Role entailed understand how advertising works, and using various forms of technology to ensure the ads for my clients functioned properly across all channels. Executed all operational aspects of display media campaigns, and was specifically responsible for tag generation, asset QA, creative management, rich media, video, optimizations, targeting, advanced reporting, and troubleshooting. Included being an expert on the fine details of html code, as well as the bigger picture side of analytics, testing, and conversion tracking. Was also responsible for teaching these concepts to others (both on the technical and non-technical side), and leading team through complex executions.

Analyst, Media Operations

OCT 2008 - MAR 2011 · 2.5 years