Independent Design Consultant

FEB 2024 - PRESENT · 2.5 years

Redesigned complex product-bundle flows by simplifying decision-making and clarifying next steps, reducing early-session drop-off and improving usability in a data-heavy purchase flow. Integrated AI-assisted workflows into design and build activities supporting marketing sites for solo entrepreneurs.

Design Director

MAY 2022 - FEB 2024 · 1.8 years

Scaled autonomous delivery experience as first designer with Uber Eats from 2 to 10 merchant partners, supporting 4,000+ real-world deliveries. Led 8-person design team across five key programs (rideshare, delivery, fleet, remote assistance, and platform). Delivered high-fidelity interaction and motion prototypes to evaluate in-vehicle and curbside experiences.

Design Director

MAR 2019 - MAY 2022 · 3.3 years

Led early-stage product design for enterprise clients, shaping direction from proposal through MVP. Facilitated strategic alignment across 10+ exec stakeholders using design-led workshops and early prototypes. Guided a 12-person cross-industry team through COVID and high turnover, sustaining engagement and delivery.

Principal Experience Designer

AUG 2011 - MAR 2019 · 7.7 years

Drove mobile design system alignment with engineering, standardizing colors, spacing, and components to scale iOS/Android brokerage apps to 9M+ users. Partnered on two major releases that fueled a 150% increase in mobile adoption (2013–2016). Built early prototypes for Apple Watch and Amazon Echo.