Chief Marketing Officer

OCT 2025 - PRESENT · 10 months

Building AI that truly serves all of humanity.

Co-Founder

JUL 2012 - SEP 2025 · 13.3 years

Growth Consultancy for SaaS, AI, and E-commerce At Darn Digital, I lead growth strategy and product marketing engagements that scale software companies — from funded startups to global leaders. We specialize in bold, cross-channel go-to-market execution that drives measurable growth, retention, and investor confidence. I partner directly with founders, heads of marketing, and product leaders to turn complex problems into scalable systems. From AI audits to ABM campaigns, we don’t just build plans — we build results. Select Wins: • Drove Yodeck Digital Signage to G2’s #1 ranking across SMB, Mid-Market & Enterprise • Managed paid media and analytics for theChive growing revenue 4x in 3 years. • Scaled Travis Mathew Golf through acquisition by Callaway Golf for $125M • Planned and executed Charming Charlie retail relaunch with full DTC e-commerce build-out.

Chief Marketing Officer

MAR 2022 - JUL 2023 · 1.4 years

Founded the product marketing function from scratch — built ICP/Ideal Partner Profile, positioning architecture, and sales enablement frameworks supporting B2B expansion. Achieved #1 G2 ranking across SMB, Mid-Market, and Enterprise categories. Scaled demand generation across paid and organic channels; implemented A/B testing and growth experimentation programs. Built customer data platform (CDP), data lake architecture, and AI-driven lifecycle marketing automation. Supported Great Place to Work certification (2023) through a shared-services model connecting content and growth teams.

Vice President of Marketing

DEC 2017 - DEC 2021 · 4.1 years

Led global marketing for Ecwid, a SaaS e-commerce platform, through exceptional growth and $500M acquisition by Lightspeed Commerce (NYSE: LSPD). Drove 12x ARR growth over four years, scaling the platform to 1M+ customers across 175 countries and 60 languages. Led product positioning differentiating Ecwid against Shopify and Amazon; ranked #5 global e-commerce platform (BuiltWith). Built freemium PLG acquisition engine and lifecycle marketing programs increasing activation, retention, and paid conversion. Built strategic partnerships with TikTok, Meta, Google, Apple Pay, and Amazon, expanding acquisition channels through ecosystem integrations. Supported $42M Series C capital raise with Morgan Stanley and PeakSpan; presented growth strategy to executive leadership and board. Scaled a global marketing organization across product marketing, growth, lifecycle, partnerships, and brand.

Chief Marketing Officer

AUG 2013 - DEC 2015 · 2.4 years

Built the marketing organization from the ground up for theCHIVE, one of the largest humor/entertainment sites globally. Scaled theCHIVE to 33M monthly visitors (Comscore); positioned the brand as a Top 10 Cult Brand. Launched ChiveTV, now Atmosphere TV (valued at $1B+); developed go-to-market strategy for the media distribution platform. Built a global community of 1M+ engaged members ("Chivers") through grassroots chapter programs and UGC referral loops. Grew revenue 4x — from ~$20M to ~$80M — in 3 years and through a 9-figure offer from global brand.

Director of Digital Marketing, E-commerce

MAR 2012 - AUG 2013 · 1.5 years

Led global digital marketing for Oakley and Ray-Ban. Drove 18% revenue growth while cutting ad spend by $4M. Consolidated Oakley, Ray-Ban, and Sunglass Hut onto a single global MarTech stack, improving targeting and omnichannel revenue. Launched personalized lifecycle campaigns across three continents; deployed real-time analytics dashboards. Executed a trademark-enforcement program that reduced counterfeit pricing pressure.

Director of Marketing

OCT 2010 - MAR 2012 · 1.5 years

Led GTM and full-funnel marketing for a B2B print-on-demand SaaS platform (~$75M ARR), repositioning the brand as the SMB leader in fast-turnaround custom printing. Launched a tiered loyalty pricing model that cut churn 22%. Implemented SEO and CRO frameworks driving sustained inbound lead growth. Built LTV forecasting with a price-testing A/B model alongside the CFO.

Senior E-Marketing Manager

APR 2008 - OCT 2010 · 2.6 years

Led Cisco's early DTC and e-commerce transformation, building a global Center of Excellence for digital marketing. Launched the Linksys DTC e-commerce venture on time and on budget across omnichannel distribution. Deployed a global ESP (ExactTarget) and Omniture analytics stack, centralizing media strategy across 10+ countries.

Senior Manager of E-Commerce

NOV 2005 - APR 2008 · 2.5 years

Ran North American e-commerce operations with full P&L ownership. Delivered 43% gross profit for DTC online stores. Launched a self-service marketing portal adopted by hundreds of resellers. Reduced SG&A overhead 40% via an offshore staffing model.

E-Commerce Sales and Marketing

SEP 1999 - NOV 2005 · 6.3 years

Spearheaded Kawasaki's first e-commerce platform — the first OEM B2C e-commerce site and fulfillment model in the motorcycle industry. Integrated dealer fulfillment and wholesale portals for 5,000+ franchise dealers. Built self-service branded-asset tools that improved dealer adoption and campaign consistency.

Catalog Specialist to Advertising, and Media Relations Manager

SEP 1995 - SEP 1999 · 4.1 years