President

JAN 2020 - PRESENT · 6.6 years

Don Kellogg transforms how Fortune 500 companies predict and capitalize on technology disruption. As President & Principal Analyst at Recon Analytics, he architected breakthrough intelligence platforms that give telecom and AI leaders a competitive edge in rapidly evolving markets. Don built Recon Pulse from the ground up; a proprietary research engine that collects over 75 million consumer data points annually, delivering C-suite-ready market intelligence in days while competitors take months. This speed advantage has enabled clients to capture first-mover benefits worth millions in revenue. Now he's weaponizing AI to predict the unpredictable: engineering next-generation analytics that embed directly into product development cycles and deploying sector-specific early warning systems that detect market inflection points before they impact quarterly results.

Built Recon Pulse: A Real-Time Custom Research Platform Serving 7 of Top 8 US Telecom Providers

As employee #2 at a telecom consultancy, I witnessed major telecom clients making critical strategic decisions based on research data that was 3-6 months old. Traditional survey methods couldn't keep pace with rapid market changes, while syndicated research lacked specificity and custom research was too slow to be actionable. I saw an opportunity to bridge this gap by creating a hybrid solution that combined the speed of syndicated research with the precision of custom insights. I led the development of Recon Pulse from concept to platform, managing a small team responsible for survey programming, data cleansing, ETL pipeline design, and visualization. The core innovation was building a syndicated research framework that allowed clients to 'pulse' their custom proprietary questions on top of it, delivering fresh intelligence weekly rather than quarterly. I personally defined the data specifications flowing through our pipeline and designed the translation process that converted thousands of weekly survey responses into interactive Tableau dashboards, enabling clients to interrogate data and generate insights independently. The biggest technical challenge was maintaining data quality while processing at speed—I iteratively redesigned our ETL flow nearly a dozen times and leveraged my GIS background to build a unique validation system using highly granular broadband provider footprints to verify respondent accuracy, a level of precision unavailable in any competing telecom research solution. The impact was substantial and sustained. Within the first two years, we sold Recon Pulse to 2 of the 3 largest wireless telecom providers and expanded into complementary products for home internet and B2B markets. Five years after launch, we now serve 7 of the top 8 telecom providers in the United States and have successfully launched pulse products across AI, Aviation, Spanish Language Telecom, and Financial Services verticals. Recon Pulse is now recognized as the fastest large-sample custom research option in telecom, directly informing major business decisions around pricing, promotion, and product development across the industry.

Validated by 1

MH

Founding Member, Board of Directors

JAN 2011 - PRESENT · 15.6 years

Principal, Marketing Anayltics and Consulting Services

OCT 2013 - DEC 2020 · 7.3 years

Led advisory service team tasked with servicing Neustar’s largest consumer segmentation and identity graph engagement. Trained and mentored junior team members, presented internal and external thought leadership. Member of consulting services leadership team responsible for staffing & managing west coast engagements across segmentation, media mix modeling, multi-touch attribution and data management platform product sets. Leveraged proprietary identity assets in conjunction with client CRM datasets to provide viewpoints on market sizing, behavioral propensity, customer activation, competitive analysis and churn. Owned analytic relationship with clients, supervised creation and presentation of analyses and recommendations to senior-level stakeholders. Set research agenda and managed analytic outputs across project teams. Worked with stakeholders to define product roadmap for Neustar’s offline/online audience platform, ElementOne. Partnered with McKinsey to roll out a new segmentation schema at major wireless carrier powered by Neustar’s identity graph. Provided business-critical inputs for product/plan launches and value added services within the wireless and technology space. Awarded 2015 CEO award for outstanding performance.

Director, Research & Insights - Telecom Practice

MAY 2010 - MAR 2012 · 1.9 years

Developed forward-thinking analyses, thought leadership pieces, Nielsen Wire blog posts and presentations on timely industry topics for senior-level clients, press, and other external audiences. Led team tasked with driving insights from Nielsen’s Android and iOS on-device meter data. Worked closely with communications group to craft stories that drove more traffic to Nielsen’s corporate blog than any other business unit. (Top five stories of 2011 were all mobile-related). Authored or contributed to research featured in The Economist, International Business Times, The Harvard Business Review, The New York Times, Wired, Boy Genius Report, Engadget, Fierce Wireless, and others.

Media Buyer/Analyst

JUL 2004 - MAY 2006 · 1.9 years