Don Kellogg

President & Analyst

SEP 2021 - PRESENT · 5.1 years

Promoted from VP to President while the firm grew roughly 15x, shifting from project-based consulting to recurring subscription revenue. Own product, software engineering, data delivery, and compliance. Built Recon Pulse from concept to a $10M subscription business; built Recon's consumer AI research business and production MCP platform; led primary research for major telecom clients; leads 8 direct reports across product, software engineering, and compliance.

President

JAN 2020 - PRESENT · 6.8 years

Lead product, research, and data strategy for a market intelligence firm serving the largest names in AI, wireless, broadband, and aviation. Own the product roadmap and research methodology across Recon's portfolio: the Pulse studies (weekly consumer tracking across AI, wireless, broadband, and aviation), the branded daily intelligence briefings, the curated data library, and the automated competitive intelligence platform. Designed and built Recon's end-to-end data infrastructure, covering sampling, ETL, staging, and retrieval, serving both traditional interactive reporting and AI-assisted analysis from a single governed data layer. This is the foundation that lets Recon turn research around in days. Curate an analytical library of over 180 databases spanning FCC, Census, BEA, BLS, DOT, SEC filings, carrier data, and Recon proprietary sources, letting every Pulse consumer signal be contextualized against the data that explains it. Lead analytical engagements including provider-level broadband competitive intelligence for major U.S. metros, iPhone network NPS tracking by carrier, AI consumer adoption and platform-preference analysis, and domestic migration patterns for carrier and cable footprint strategy. Stood up and lead Recon's software development organization, establishing the engineering practices that let a small team ship research products at a speed larger firms can't match.

Founding Member, Board of Directors

JAN 2011 - PRESENT · 15.8 years

501(c)(3) nonprofit and the Bay Area's only all-playable video game museum, dedicated to the playable preservation of digital entertainment and inspiring the next generation of digital creators.

Geospatial Analyst

Principal, Consulting Services

OCT 2013 - SEP 2021 · 8 years

Led analytics, segmentation, and customer-strategy engagements for major telecommunications and technology companies. Combined proprietary identity assets with client CRM, behavioral, and market data. Served on Consulting Services leadership team responsible for staffing and delivery across West Coast engagements. Led development of a platform to normalize financial and operating data across public-company filings.

Principal, Marketing Anayltics and Consulting Services

OCT 2013 - DEC 2020 · 7.3 years

Led major telecom client engagements, including Neustar's largest identity and segmentation initiative and multi-touch attribution programs with leading wireless carriers. Translated complex identity and attribution methodologies into decisions carrier marketing and strategy teams could operationalize.

Director, OEM Client Service | Director, Telecom Research & Insights | Earlier Analytics Roles

MAY 2006 - SEP 2013 · 7.4 years

Led consumer analytics and research for technology companies including Microsoft, Intel, and Qualcomm using large-scale survey, behavioral, network, and on-device datasets. Helped develop new research products covering mobile applications, cloud storage, and emerging digital-health use cases; later led analysis of Nielsen's Android and iOS behavioral data. Diagnosed a hidden measurement failure in a nationwide wireless-testing system.

Director, OEM Team - Telecom Practice

JAN 2012 - SEP 2013 · 1.8 years

Led day-to-day client relationship and data delivery of consumer-focused trends in wireless devices & apps for Microsoft, Intel & Qualcomm. Worked with product organization to define and create new survey data products focused on mobile app usage, cloud storage and mHealth. Participated in events as an industry analyst and as a spokesperson for Nielsen’s perspective on wireless/mobile.

Director, Research & Insights - Telecom Practice

MAY 2010 - MAR 2012 · 1.9 years

Developed forward-thinking analyses, thought leadership pieces, Nielsen Wire blog posts and presentations on timely industry topics for senior-level clients, press, and other external audiences. Led team tasked with driving insights from Nielsen’s Android and iOS on-device meter data. Worked closely with communications group to craft stories that drove more traffic to Nielsen’s corporate blog than any other business unit. (Top five stories of 2011 were all mobile-related). Authored or contributed to research featured in The Economist, International Business Times, The Harvard Business Review, The New York Times, Wired, Boy Genius Report, Engadget, Fierce Wireless, and others.

Client Services - Analyst - Sr. Manager

MAY 2006 - JUN 2011 · 5.2 years

Provided analysis from survey, bill panel, network testing and on-device meter datasets for carrier clients. Won practice-wide analytic contest for work that merged customer satisfaction metrics with network testing and segmentation.

Media Buyer/Analyst

JUL 2004 - MAY 2006 · 1.9 years