Elizabeth Gross
Job Search Strategist | Resume Writer | Interview Coach | Head Diva | Empowering job seekers to build confidence and advance their careers
Boston, Massachusetts, United States of America
Job Search Strategist | Resume Writer | Interview Coach | Head Diva | Empowering job seekers to build confidence and advance their careers
Boston, Massachusetts, United States of America
Validated traits
Artifacts
Job Search DivasI founded Job Search Divas in 2017 to address a problem that exists among job seekers: many people find the job search process daunting and lack the guidance to navigate it effectively. I recognized that job seekers needed more than just tactical support—they needed someone to help them tell their professional stories in a way that resonates with target audiences and potential employers, while providing direction and reducing the intimidation factor throughout each step of the search process. To launch the business, I began by defining my core service offerings and establishing a timeline for a soft launch. I implemented a multi-channel grassroots marketing strategy that included reaching out to my personal network, distributing flyers in coffee shops, libraries, and supermarkets throughout my local area, and placing advertisements on Craigslist across different regions. I attended every networking and professional services event I could access to build visibility. My first clients came from my existing network, and once I completed their projects, I leveraged their testimonials to establish credibility. I also built a website in preparation for attending a Boston-area PR showcase, which helped professionalize the brand and expand my reach. Since launching in 2017, Job Search Divas has grown to serve over 750 clients, with 95% of current business now coming through referrals—a testament to the quality and impact of the work. I've expanded beyond one-on-one client services to include group workshops and speaking engagements, scaling the business while maintaining the personalized, supportive approach that makes job searches more productive and less overwhelming for people navigating career transitions.
Work history
Job Search Divas
Bank of America Merrill Lynch
Mad*Pow
Constant Contact
Monster
Circles
Circles North America
Winston Flowers
Mintz & Hoke Advertising & Communications
Group 4 Design
JUL 2017 - PRESENT · 9.3 years
Head Diva
JUL 2017 - PRESENT · 9.3 years
As owner and Head Diva, I help clients manage all aspects of their job search journey, ensuring a more productive and rewarding search. I work with people from all industries and all stages in their careers to write their resumes, strengthen their Linkedin profiles, craft compelling cover letters, develop job search strategies, networking skills and interview coaching and preparation. I was honored to speak at SXSW 2017 & 2018, presenting the talks "You've Just Been Laid Off. Now What?" and "Conquering Your Job Search Journey." I also lead classes and presentations on critical job search topics including "Creating a Stand Out Resume," "Using Linkedin for Your Job Search" and "Get Ready for Your Next Job Interview" in the Greater Boston Area. Check out my website at: jobsearchdivas.com.
FEB 2016 - JUN 2017 · 1.4 years
Vice President, Product Marketing Communications Manager for Retirement Product Wealth Services
FEB 2016 - JUN 2017 · 1.4 years
Recruited to spearhead marketing communications plan for the Health Benefit Solutions product line, primarily for Health Savings Accounts. Executed against a strategic communications initiative intended to nurture product users through a significant platform conversion. Working together with creative agencies, drove excellence in creative products and encouraged new, innovative techniques. Integral part of cross-functional team reporting directly into the line of business, providing strong collaboration with subject matter experts, Sales and CRM teams. Led and directed agency activities for part of a $1.3M annual budget. • Strengthened relationships with external and internal creative agencies, resulting in ground-breaking creative work • Developed successful new materials including email and direct mail campaigns, banner ads, comprehensive product user guides, how-to videos, websites, sales collateral and style guides.
APR 2012 - JUL 2015 · 3.3 years
Marketing Director
APR 2012 - JUL 2015 · 3.3 years
Built internal marketing discipline for fast-paced agency with diverse capabilities and global client base. Established processes, structure and annual budgets, develop databases and instituted strategy for all marketing communications. Elevated company awareness with target audiences via marketing channels including email, web site, public relations, speaking engagements and social media. Strengthened brand through marketing collateral, sales materials, events and trade show presence. Directed all externally-facing marketing activities, hosting events from 50 person meetups to an annual conference attracting national and global audiences. Worked cross-functionally with internal and external teams to develop and execute strategic, integrated campaigns to create visibility around and demand for company services. Managed, developed and nurtured 2 direct reports. • Essential member of Leadership Team, advising senior executives on marketing and public relations best practices. Contributed to key company initiatives including employee recognition program, internal website redesign and brand evolution and extensions. • Achieved year-over-year success directing marketing and production for company’s annual HxRefactored conference, attracting 500+ attendees.
JUL 2011 - MAR 2012 · 9 months
Senior Manager, Acquisition Marketing
JUL 2011 - MAR 2012 · 9 months
Directed external-facing advertising initiatives across television, radio, digital, and direct response. Managed internal and external creative agencies to encourage innovative, creative products that align with brand vision and corporate objectives. Continually adjusted tactics to meet needs of fast-paced and evolving marketplace. Fostered cross-collaboration among teams to ensure consistent look and feel of advertising campaigns. • Strengthened brand focus and enhanced advertising efforts by championing transition from multiple creative resources to single creative agency. • Lead development of breakthrough radio advertising in support of company-wide marketing initiatives.
DEC 2006 - JUL 2011 · 4.7 years
Senior Manager, Brand Advertising
NOV 2007 - JUL 2011 · 3.8 years
Cultivated key relationships with external advertising agencies and international counterparts to execute brand and direct response online advertising programs. Broad scope of responsibility included strategic direction of online advertising and marketing for Canadian Monster property, Monster.ca. Strategically managed budgets ranging from $1.2K to $715K in online spend to maximize ROI. Motivated teams to drive outstanding performance. • Spearheaded creative direction and execution of first-ever mobile application, “Monster Interviews.” Application has been downloaded 17.5K+ times since April 2011 launch. • Streamlined 19 disparate marketing groups across the globe by developing and introducing innovative global process for Monster.com home page poll. • Contributed to Monster’s 2-year partnership with the NFL by delivering high-profile online advertising creative for promotional period. Campaign attracted 352K unique visitors within first year and more than doubled in the following year, generating upwards of 735K unique visitors. • Embraced challenge of originating breakthrough online advertising campaigns, including in-banner functional job search, and online surveys/polls with parallel landing page featuring real-time results. • Honored with “Excellence in Marketing” award.
Contract Account Manager
DEC 2006 - NOV 2007 · 1 year
Contracted to manage internet advertising (OLM) and email marketing (CRM) accounts within internal Creative Department. Strengthened relationship between OLM and Creative team and heightened quality and account value by introducing strategic focus on creative development.
Senior Manager, Brand Advertising
NOV 2007 - JUL 2011 · 3.8 years
Cultivated key relationships with external advertising agencies and international counterparts to execute brand and direct response online advertising programs. Broad scope of responsibility included strategic direction of online advertising and marketing for Canadian Monster property, Monster.ca. Strategically managed budgets ranging from $1.2K to $715K in online spend to maximize ROI. Motivated teams to drive outstanding performance. • Spearheaded creative direction and execution of first-ever mobile application, “Monster Interviews.” Application has been downloaded 17.5K+ times since April 2011 launch. • Streamlined 19 disparate marketing groups across the globe by developing and introducing innovative global process for Monster.com home page poll. • Contributed to Monster’s 2-year partnership with the NFL by delivering high-profile online advertising creative for promotional period. Campaign attracted 352K unique visitors within first year and more than doubled in the following year, generating upwards of 735K unique visitors. • Embraced challenge of originating breakthrough online advertising campaigns, including in-banner functional job search, and online surveys/polls with parallel landing page featuring real-time results. • Honored with “Excellence in Marketing” award.
Contract Account Manager
DEC 2006 - NOV 2007 · 1 year
Contracted to manage internet advertising (OLM) and email marketing (CRM) accounts within internal Creative Department. Strengthened relationship between OLM and Creative team and heightened quality and account value by introducing strategic focus on creative development.
JAN 2006 - AUG 2006 · 8 months
Senior Manager, Business & Client Development
JAN 2006 - AUG 2006 · 8 months
Rapidly promoted to manage client and operational relationships for key loyalty and retention marketing programs, including Citi ThankYou Network and American Express GNS. Magnified company visibility in marketplace by managing public relations initiatives, capitalizing on media opportunities, speaking engagements and award applications.
Senior Manager, Business & Client Development
JAN 2006 - AUG 2006 · 8 months
Rapidly promoted to manage client and operational relationships for key loyalty and retention marketing programs, including Citi ThankYou Network and American Express GNS. Magnified company visibility in marketplace by managing public relations initiatives, capitalizing on media opportunities, speaking engagements and award applications.
Senior Manager, Business & Client Development
JAN 2006 - AUG 2006 · 8 months
Rapidly promoted to manage client and operational relationships for key loyalty and retention marketing programs, including Citi ThankYou Network and American Express GNS. Magnified company visibility in marketplace by managing public relations initiatives, capitalizing on media opportunities, speaking engagements and award applications.
MAR 2005 - JAN 2006 · 11 months
Strategic Marketing Manager
MAR 2005 - JAN 2006 · 11 months
Charged with driving repeat business for national financial services clients through creation of comprehensive marketing materials for customer loyalty programs. Conceived monthly email and direct mail campaigns, annual marketing plans, and incentive programs that maximized consumer engagement. • Amplified consumer response rates by revamping email communication to create more relevant and engaging service.
Strategic Marketing Manager
MAR 2005 - JAN 2006 · 11 months
Charged with driving repeat business for national financial services clients through creation of comprehensive marketing materials for customer loyalty programs. Conceived monthly email and direct mail campaigns, annual marketing plans, and incentive programs that maximized consumer engagement. • Amplified consumer response rates by revamping email communication to create more relevant and engaging service.
Strategic Marketing Manager
MAR 2005 - JAN 2006 · 11 months
Charged with driving repeat business for national financial services clients through creation of comprehensive marketing materials for customer loyalty programs. Conceived monthly email and direct mail campaigns, annual marketing plans, and incentive programs that maximized consumer engagement. • Amplified consumer response rates by revamping email communication to create more relevant and engaging service.
JUN 2002 - FEB 2005 · 2.8 years
Account Executive
JUN 2002 - FEB 2005 · 2.8 years
Accountable for growth and management of financial and legal corporate accounts for premier floral design company with $25M+ in annual sales. Maximized account retention and expansion by forming positive relationships with clients. Guided creative direction for high-end floral accounts, corporate events, gifts, and incentive programs. • Generated more than $600K in annual sales revenue by strategically cultivating new business with new and existing accounts alike. • Instrumental in steering direction of marketing communications materials; authored copy for corporate website.
Account Executive
JUN 2002 - FEB 2005 · 2.8 years
Accountable for growth and management of financial and legal corporate accounts for premier floral design company with $25M+ in annual sales. Maximized account retention and expansion by forming positive relationships with clients. Guided creative direction for high-end floral accounts, corporate events, gifts, and incentive programs. • Generated more than $600K in annual sales revenue by strategically cultivating new business with new and existing accounts alike. • Instrumental in steering direction of marketing communications materials; authored copy for corporate website.
Account Executive
JUN 2002 - FEB 2005 · 2.8 years
Accountable for growth and management of financial and legal corporate accounts for premier floral design company with $25M+ in annual sales. Maximized account retention and expansion by forming positive relationships with clients. Guided creative direction for high-end floral accounts, corporate events, gifts, and incentive programs. • Generated more than $600K in annual sales revenue by strategically cultivating new business with new and existing accounts alike. • Instrumental in steering direction of marketing communications materials; authored copy for corporate website.
APR 1998 - MAR 2002 · 4 years
Senior Account Executive
APR 1998 - MAR 2002 · 4 years
Grew in authority to develop and manage integrated marketing communications for national electrical products manufacturing, publishing, and consumer electronics companies. Directed agency teams to create dynamic print, radio, interactive, merchandising, PR, trade and consumer collateral, and product promotions. Key accounts included: Aetna Retirement Services/Aetna Funds, The Wiremold Company, The Taunton Press, and Freeplay Energy. • Outstanding contributions garnered multiple honors and achievements, such as: NY ADDY, CT Art Directors Club, Ad Club of CT, The Publicity Club of New England, and The Public Relations Society of America.
Senior Account Executive
APR 1998 - MAR 2002 · 4 years
Grew in authority to develop and manage integrated marketing communications for national electrical products manufacturing, publishing, and consumer electronics companies. Directed agency teams to create dynamic print, radio, interactive, merchandising, PR, trade and consumer collateral, and product promotions. Key accounts included: Aetna Retirement Services/Aetna Funds, The Wiremold Company, The Taunton Press, and Freeplay Energy. • Outstanding contributions garnered multiple honors and achievements, such as: NY ADDY, CT Art Directors Club, Ad Club of CT, The Publicity Club of New England, and The Public Relations Society of America.
Senior Account Executive
APR 1998 - MAR 2002 · 4 years
Grew in authority to develop and manage integrated marketing communications for national electrical products manufacturing, publishing, and consumer electronics companies. Directed agency teams to create dynamic print, radio, interactive, merchandising, PR, trade and consumer collateral, and product promotions. Key accounts included: Aetna Retirement Services/Aetna Funds, The Wiremold Company, The Taunton Press, and Freeplay Energy. • Outstanding contributions garnered multiple honors and achievements, such as: NY ADDY, CT Art Directors Club, Ad Club of CT, The Publicity Club of New England, and The Public Relations Society of America.
JAN 1995 - OCT 1997 · 2.8 years
Marketing Manager
JAN 1995 - OCT 1997 · 2.8 years
Marketing Manager
JAN 1995 - OCT 1997 · 2.8 years
Marketing Manager
JAN 1995 - OCT 1997 · 2.8 years
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