Erin Phinney

VP OF MARKETING

JAN 2025 - JAN 2026 · 1.1 years

As a marketing team of one, I oversee all marketing and partnership functions, building most from the ground up. Rebuilt a broken CRM system to properly track leads through the full customer journey, creating visibility into pipeline and conversion metrics where none existed before. Ran over 10 product launches and a high-stakes SOC2 Type 2 public rollout, while establishing monthly webinars and newsletters as consistent growth channels.

ASSOCIATE DIRECTOR OF GROWTH

APR 2021 - NOV 2025 · 4.7 years

As the first marketing hire for the former VP of marketing, I was the point person for building the entire marketing inbound function from scratch. Over the course of 4 years built a pipeline from $0 to $20M, doubling each year. Partnered with the sales team to create an inbound function in an industry that doesn't historically have inbound leads. Ran a 'soup to nuts' national webinar program with a 5x (and growing) ROI.

SENIOR MANAGER OF EVENTS & EXPERIENTIAL MARKETING

JUL 2018 - APR 2021 · 2.8 years

Was a key player in building the brand and inbound revenue that helped ProfitWell sell for 200 million dollars (as a bootstrapped startup). Maintained over a 5:1 event marketing ROI threshold. Built and managed the events and experiences program including hosted events and sponsored/partner events. Built the experiential growth strategy that enabled ProfitWell to procure the most leads out of any sponsor at the largest industry events (SaaStr & SaaStock) for the 2 years I owned them.

ACCOUNT MANAGER

AUG 2016 - JUN 2018 · 1.9 years

Created successful, impactful, and memorable events for a range of third-party clients, many of which are top tier, Fortune 500 companies. Managed event budgets ranging from $5k to $1.25M and maintained a revenue margin of over 30%. Developed, wrote, and produced custom client proposals including detailed budgets, event design, and venue comparisons.

EVENT COORDINATOR

APR 2014 - AUG 2016 · 2.4 years

Planned the University Matriculation, an annual event that involves 4,000 students, 3,000 guests and 150 faculty and administrators. Acted as lead coordinator for six 2016 summer conference programs with an estimated combined revenue of over $5M. Coordinated with internal and external clients to create unique and successful events in a university setting.