Gia Bao Ha

Business Excellence & Operations Strategy Manager

JAN 2026 - PRESENT · 9 months

Established a company wide compliance scorecard across commercial and operation areas, covering 985 farmers and 31 field agronomists. Reset commercial buying behaviour assumptions resulting in 3-4x higher conversion. Designed end to end farmer transaction controls across 5+ core control points. Built field data stack across 1,118 farmer parcel records and 593 satellite-monitored parcels. Shipped two internal applications including a Zalo Mini App and a routing optimiser. Led AI integration at data pipeline, improving data accuracy by 100% and reducing manual effort by 80%.

Online Division - Fulfillment Manager

JAN 2026 - JAN 2026 · 1 month

Managed end to end online fulfillment operations for 14 stores. Developed Python-based analytics pipeline to track SLA performance and capacity across 242 pickers. Served as Product Manager for picker application, operations portal, and customer app. Owned fulfillment cost P&L and designed productivity-based incentive scheme lowering incremental volume costs by 23%. Audited customer service volume using text-classification pipelines. Orchestrated 3PL expansions and Shopee Mart onboarding. Built proprietary competitive intelligence crawler and led security hardening initiatives.

Operational Excellence - Project Lead

JAN 2025 - JAN 2026 · 1.1 years

Owned and monitored critical marketplace business metrics. Designed evaluation framework using completion rate, supply utilisation, and pickup distance, improving hot-zone matching performance by 50% in pilot areas. Introduced operational guidelines and monitoring dashboards. Partnered with cross-functional stakeholders on real-time driver navigation initiative.

Livestream Operations - Creator Manager

JAN 2025 - JAN 2025 · 1 month

Automated performance tracking (live count, revenue, ARPPU, PK, bans). Coached a portfolio of 80 creators 1:1, reducing violation rate by 30%. Built an end to end creator playbook. Optimised traffic and engagement strategies, achieving 1.2x revenue growth.

Senior Project Management Officer - Livestream & AI Livestream

JAN 2019 - JAN 2025 · 6.1 years

Led company-wide collaboration to establish new SOPs for AI-powered livestream, driving 3x increase in seller content engagement and 1.5x growth in livestream orders and GMV. Also held roles in Sourcing Program Management - Shopee Choice VN (designed sourcing processes for 3,000 sellers and 5,000 SPUs, managed 5-member team) and Livestream Project Manager & Account Management - Electronics & Large Home Appliances (ELHA) (delivered 20% MoM livestream GMV growth, increased livestream GMV by 30% during Mega campaigns).