Doctoral Student

MAR 2024 - PRESENT · 2.4 years

PhD student conducting doctoral research at The Open University.

Marketing Specialist

JAN 2023 - JAN 2024 · 1.1 years

Researched ecommerce trends including loyalty, price promotions, and seasonal campaigns. Built sample campaign concepts for email, social, and in-store promotion. Analysed competitor campaigns to identify positioning and content patterns. Produced example marketing performance summaries using assumed campaign metrics.