Harish Dharmangadan

Manager, Marketing (Head of Product and Lifecycle Marketing)

FEB 2023 - PRESENT · 3.7 years

Led a 10-member Lifecycle Marketing team for Amazon Credit Cards (Prime Visa, Prime Store Card) and the Amazon Shop with Points program, driving $400MM+ in cumulative incremental revenue through data-driven segmentation, personalization, and GTM strategy — while continuing to directly own the $35MM performance marketing/acquisition channels built in prior role (programmatic, affiliates, paid search, direct mail) with a dedicated 2-person team. Set up automated, personalized messaging for Prime Card Bonus offers, developed one-click banners for default payment method, built segmentation/targeting frameworks, revamped onboarding journeys, led product marketing/GTM for Extra Rewards with delayed shipping and card servicing features, launched birthday offer program, and automated offer launches using GenAI tools.

Sr. Product Marketing Manager — Performance Marketing

SEP 2020 - JAN 2023 · 2.4 years

Built and scaled a $35MM paid acquisition program from scratch across 4 new channels (programmatic, affiliates, paid search, direct mail), growing it to drive 22% of total new Amazon Credit Card accounts at investable CPA. Implemented incrementality testing (randomized holdout, geo-based holdout, observational models) across channels to validate true channel contribution and inform budget allocation.

Engagement Manager, Analytics Consulting

JUL 2018 - APR 2020 · 1.8 years

Analytics and decision sciences consulting firm; engaged as embedded marketing analytics partner to a Fortune 100 technology company. Led an analytics consulting engagement with the product marketing team of a Fortune 100 tech company, growing engagement revenue by 40% in 12 months. Managed delivery of marketing analytics solutions — customer segmentation, review sentiment analysis, sales forecasting — through a team of 10 data scientists.

Head, Performance Marketing

APR 2015 - MAR 2018 · 3 years

India's leading online marketplace for personal finance products — Loans, Credit Cards, Insurance, Mutual Funds. Team of 18, reporting to CEO. Built and led an 18-member Performance Marketing team, managing an annual budget of over $15MM across SEM, display, remarketing, social, affiliates, and direct media. Grew monthly customer acquisition by over 300% in 2 years while reducing cost per acquisition by 30%. Managed over $10MM in annual paid search spend. Built cobrand channel for direct media buys, scaled affiliate email channel 3x, and led digital marketing plan for launch of Bankbazaar's online credit card marketplace in Singapore.

Head, Lifecycle Marketing

JUN 2006 - MAR 2015 · 8.8 years

India's leading telecom services provider. Joined via the Management Trainee program in 2006; progressed through Sales and Marketing roles before becoming Head, Lifecycle Marketing in 2013. Led design and implementation of data-driven marketing strategy for Mobile Internet revenue growth through a team of 4 product marketing managers. Led the cross-functional go-to-market launch of 4G LTE — the first in India. Built segmentation, targeting, and messaging framework for prepaid mobile internet pack upsell. Managed $1MM annual budget across search and display channels for 4G customer acquisition. Selected for Airtel's Top Talent Program (top 0.5% of employees) for 3 consecutive years.