Henry Chou

Strategic Advisor

MAY 2026 - PRESENT · 5 months

Advising organizations on AI-enabled customer experience, operational workflows, and emerging product and service models.

Alexa Customer Science

MAY 2026 - PRESENT · 5 months

Shaping product and marketing strategies through analysis of AI adoption trends, customer behaviors, and emerging use cases.

Senior Manager, Product Strategy & Customer Experience (Streaming Media)

MAY 2018 - APR 2026 · 8 years

Led global product strategy and customer experience across Prime Video, Fire TV, Amazon Music, and Twitch, shaping how millions of customers discover, engage with, and subscribe to digital content. Key Achievements: • Improved Prime Video add-on channel attach rate by 6%, unlocking incremental subscription revenue through redesigned discovery and purchase journeys • Delivered 100+ product initiatives across discovery, personalization, and retention, driving measurable gains in engagement and subscriber growth • Built and led a global team of 8 across US, Germany, UK, Japan, and India, influencing VP/SVP product planning across 5+ business units

Senior Product Manager (Amazon Fresh Pickup)

APR 2017 - MAY 2018 · 1.2 years

Owned end-to-end product strategy and customer experience for a 0→1 grocery pickup pilot, building the digital journey across web and mobile. Key Achievements: • Increased repeat purchase rate by 15% within 6 months through experimentation on offer presentation and customer journeys • Improved order completion rates by 5% by reducing friction across the digital-to-physical pickup experience • Scaled pilot to 3K weekly orders across 2 locations, establishing KPIs and product foundations for rapid iteration

Senior Product Manager (Prime Student)

DEC 2015 - APR 2017 · 1.4 years

Led product strategy for Prime Young Adult subscription growth, expanding eligibility and scaling acquisition across international markets. Key Achievements: • Expanded addressable market from 2.5M to ~6M in France by launching a new eligibility model beyond university students • Drove 35% membership growth by building a scalable acquisition and verification framework deployed across 8 countries • Reduced fraud while scaling growth, maintaining <20% suspected fraud rate through ML-driven age verification

Sr Manager, Product and Customer Insights

DEC 2015 - PRESENT · 10.8 years

May 2018 - Present: WW Head of Product and Customer insights for Amazon's digital products: Kindle, Prime Video, Prime Music, devices, Audible May 2017 - April 2018: Product management for AmazonFresh Pickup experience. http://www.amazon.com/pickup Dec 2016 - May 2017: Single threaded owner for new Prime program targeted at 18-24 year olds (Millennials) that initially rolled out in France.

Startup Mentor

JUL 2014 - OCT 2016 · 2.3 years

Advisor to early stage, Seattle-based B2B startups.

Mentor

JUL 2014 - OCT 2016 · 2.3 years

Advisor to early stage, Seattle-based B2B startups.

VP of E-Commerce

JAN 2015 - JUL 2015 · 7 months

General manager responsible for building and growing Onvia's new self-service e-commerce solution for small businesses. Ownership of product development, marketing, sales and customer service. Also responsible for a customer success team that was charged with retaining around 2000 existing customers.

VP of Content (Strategy & Operations)

JAN 2013 - JAN 2015 · 2.1 years

Responsible for a 24x7 content operation that includes: primary data collection, data fielding, data normalization, data QA and categorization. • Oversaw content team consisting of 35+ full-time staff plus 4 teams of geographically dispersed vendors. • Partnered closely with the product team to ensure that Onvia's content/data was meeting customer needs • Established company’s first editorial policy. Drove significant improvement across all key content metrics: coverage, timeliness and accuracy. • Spearheaded project to improve customer search experience through automated content classification and text extraction of unstructured data

VP of Product Management

MAR 2012 - JAN 2013 · 11 months

Overall responsibility for Onvia's innovative product portfolio and go-to-market strategies. • Oversaw the design, creation and improvement of Onvia's products with a special focus on delivering exceptional user experience, continuous innovation, and outstanding value to customers. • Strong track record of customer driven and on-time product releases. Products have driven significant increases in annual contract value and retention rates.

AVP Product

DEC 2010 - MAR 2012 · 1.3 years

• Led the development and launch of three major new product releases in two years (all on time and on budget) • Created company’s first customer advisory board to facilitate collecting early feedback on product roadmap and new product concepts. • Directed a complete UX re-design of the Onvia platform that significantly improved ease of use. Re-design resulted in a significant increase in the company’s Net Promoter Score.

Vice President of Product / Content Operations / E-Commerce

SEP 2009 - OCT 2015 · 6.2 years

Promoted across VP roles spanning Product, E-Commerce, and Content Operations, leading the transformation of Onvia’s product from lead generation to a government analytics platform while owning product strategy and roadmap. Key Achievements: • Built a new SMB e-commerce business from 0 to hundreds of customers, creating repeatable acquisition and retention playbooks • Drove ~10% revenue growth by repositioning the company through three major product releases • Increased organic traffic 2X through a full website redesign while generating thousands of incremental leads via SEM

Sr. Director of Product & Marketing

SEP 2009 - JAN 2011 · 1.4 years

• Served as member of the executive team while overseeing both the product management and marketing functions for the company. Managed team of 20+ people. • Led a complete re-design of the Onvia.com website that resulted in 2X increase in organic SEO traffic. • Managed the SEM budget that drove thousands of additional leads a month to the sales team. • Re-invigorated the entire product development process that enabled the company to successfully launch its first new product in years.

Sr. Director of Corporate Development

SEP 2008 - AUG 2009 · 1 year

• Served as general manager (with P&L responsibility) for subsidiary of the company. • Successfully completed the company’s first acquisition. Directed all aspects of closing the deal including negotiation, due diligence and integration. • Managed the company’s domain acquisition efforts and extensive domain portfolio.

Director - Strategy and Corporate Development

SEP 2005 - SEP 2008 · 3.1 years

- Responsible for product prioritization, monitoring industry trends, competitive analysis, and market research. - Primary driver of company’s annual budgeting and strategic planning process - Headed up the development of the business case for two entirely new product initiatives for the company.

Sr. Product Manager

NOV 2002 - SEP 2005 · 2.9 years

• Responsible for all aspects of product management including product roadmaps, product definition, product marketing, analytics and SEO. • Contributed to the significant growth of the WhitePages Network from 50M to 130M page views a month • Successfully managed and launched numerous product offerings including the MyWhitePages (registration) service. Helped grow its membership to over 1M unique users.

Senior Director, Product / Strategy

NOV 2002 - AUG 2009 · 6.8 years

Progressed through product and strategy roles, leading product strategy and roadmap for a high-growth consumer platform that scaled to 130M monthly users. Key Achievements: • Grew platform from 50M to 130M monthly page views • Scaled subscription product to 1M+ users • Led company’s first multimillion-dollar acquisition end-to-end

Product Manager

AUG 2001 - NOV 2002 · 1.3 years

Developed and executed strategic business plan to help drive growth of Microsoft’s servers in the SMB space

Consulting Manager

AUG 1994 - JUN 1999 · 4.9 years

Led multiple high-impact technology implementations across diverse industries, managing teams to deliver CRM, e-commerce, and customer service solutions that enhanced operational efficiency and market reach for Fortune 500 clients.