Principal Design Strategist

APR 2023 - OCT 2025 · 2.6 years

Spearheaded cross-org design strategy for Rufus and Search by anticipating and solving mission-critical challenges across product, science, and design, contributing to an experience where customers using Rufus are 60% more likely to complete a purchase

Principal Design Strategist

JUN 2022 - MAR 2023 · 10 months

Led strategic initiatives for end-to-end shopping personalization and a new Shop by Interest initiative, using tangible artifacts to clearly and persuasively communicate vision, concepts, and recommendations

Principal UX Researcher

SEP 2021 - MAY 2022 · 9 months

Drove 0-to-1 product and research strategy for the Devices & Services organization's advanced concept design studio, shaping the evolution and productization of the Alexa AI platform

Senior User Researcher

AUG 2018 - SEP 2021 · 3.2 years

Design & Insights Lead → Manager

FEB 2015 - FEB 2018 · 3.1 years

Hired as Doblin Canada's first design and research practitioner to lead end-to-end service design and innovation projects; helped establish and scale the studio to 20+ practitioners