Senior Product Designer (Contract)

JUN 2024 - PRESENT · 2.2 years

Lead end-to-end experience design for Meta.com, optimizing discovery-to-conversion journeys supporting Reality Labs' e-commerce and product marketing objectives. Partner closely with product marketing, analytics, engineering, and design systems teams to evolve experiences tied to performance, accessibility, and scalability.

Product Design Lead

MAY 2023 - JUN 2024 · 1.2 years

Led experience strategy and design for B2B and B2C web ecosystems, improving engagement, usability, and conversion across client platforms. Defined creative and experience strategies informed by user research, behavioral insight, and business objectives. Built repeatable design and optimization workflows using Figma, HubSpot CMS, and HotJar to support scalable delivery.

Lead UX Design Strategist / Senior UX Designer

MAY 2021 - JUN 2023 · 2.2 years

Led UX and experience strategy for enterprise B2B and life sciences clients, aligning user needs with marketing, content, and business objectives. Designed and optimized end-to-end digital journeys across CMS-driven platforms, from initial engagement through conversion. Led a large-scale CMS migration, defining scalable experience patterns, navigation frameworks, and governance models.

UX Design Lead

JAN 2016 - MAY 2021 · 5.4 years

Delivered user-centered websites and design systems across multiple industries, improving client retention and digital performance. Streamlined design-to-development handoffs, accelerating delivery timelines and improving execution quality. Aligned brand, UX, and content strategy to support measurable business outcomes.