Jen Weaver

Fractional Vice President of Marketing

FEB 2026 - PRESENT · 8 months

Strategic B2B Marketing Leader with 15+ years of experience scaling marketing programs, building high-performing teams, and driving measurable business outcomes across the full customer lifecycle. Deep expertise in demand generation, go-to-market strategy, and marketing operations, with a focus on aligning marketing to pipeline and revenue growth. Proven track record of diagnosing underperforming marketing functions and rebuilding them into structured, data-driven systems that improve conversion, efficiency, and scalability. Known for stabilizing teams, optimizing spend, and implementing repeatable frameworks that transform reactive marketing into consistent, revenue-generating engines. Trusted partner to CEOs, CROs, and executive teams to drive clarity, execution, and growth.

Adjunct Professor, Marketing

Team Lead, Inside Sales & Online Marketing

Sales and Service Strategy, Retail Sales Management

Marketing Manager

Director of Marketing & Communications

Built foundational marketing infrastructure and systems to support growth. • Implemented CRM and marketing automation, growing the database from 0 to 5,000+ contacts. • Established core marketing processes, campaign planning, and execution frameworks. • Delivered 59 campaigns in one year with a 22% average open rate. • Led full corporate rebrand and repositioning to improve market clarity.

Marketing Manager

• Established marketing program including branding, creative, digital, events, sales enablement, and product marketing. • Secured 80 new business development appointments with prime engineering contractors and federal agencies by launching Federal Division marketing program.

Assistant Vice President of Marketing and Member Communications

AUG 2023 - AUG 2024 · 1.1 years

VP Marketing & Corporate Communications

AUG 2023 - JAN 2026 · 2.5 years

Led enterprise marketing transformation, aligning strategy, execution, and operations to drive growth and improve marketing effectiveness. • Rebuilt marketing operating model using Agile frameworks, reducing campaign speed-to-market by 50% and enabling the organization to exceed growth targets by 41%. • Designed and executed demand generation and digital acquisition strategies that increased new customer growth by 2.8%, generating $28.8M in net new revenue. • Established structured marketing systems across campaign planning, execution, and performance tracking to improve visibility, accountability, and results. • Aligned marketing strategy with business objectives, ensuring all programs directly supported growth, acquisition, and engagement goals. • Built and led a cross-functional team (Content, Design, Digital, Communications), implementing performance management and coaching that resulted in internal promotions and team stability. • Optimized a multi-million-dollar budget through vendor consolidation and performance management, improving output while reducing inefficiencies. • Built Corporate Communications function from the ground up, creating a centralized internal and external messaging platform that drove 541K content views and 11K+ engagements. • Led enterprise brand repositioning (“Small-minded Banking”), strengthening differentiation and earning two national Diamond Awards (2024). • Managed 35+ external partners across agencies, media, and technology, improving performance and ROI through structured oversight.

Global Director Marketing & Demand Generation

OCT 2021 - FEB 2023 · 1.4 years

Built and scaled a global B2B SaaS marketing engine to drive pipeline growth and improve channel performance. • Increased marketing-qualified leads (MQLs) by 114% by optimizing demand generation strategy, channel mix, and campaign execution. • Reduced paid search cost-per-click by 81% while increasing lead volume, improving efficiency and return on spend. • Designed segmentation and targeting strategies across 65+ products to improve lead quality and conversion. HubSpot Admin. • Executed go-to-market strategy for a new market segment, generating $1M in new revenue. • Increased product demos by 50% year-over-year, strengthening pipeline velocity and sales engagement. • Partnered with Sales and Customer Experience teams to align marketing output with pipeline needs and revenue targets. • Led a 17-person global marketing and creative team, building scalable processes and improving execution consistency. • Managed multi-million-dollar budget across digital, brand, and performance marketing programs.

Segment Marketing Director / Product Marketing

NOV 2020 - OCT 2021 · 1 year

Led marketing and product marketing strategy for enterprise SaaS offerings, focusing on pipeline generation and market positioning. • Generated $60M+ in sales pipeline across two core market segments through targeted campaigns and positioning. • Increased pipeline by 44% by refining segmentation, messaging, and campaign execution. • Translated product strategy into go-to-market execution, supporting launches and improving market adoption. • Led product marketing, including competitive positioning, messaging development, and sales enablement. • Partnered with Sales to align lead generation with pipeline and revenue goals. Salesforce/Pardot User. • (Formerly Ontario Systems)

Regional Manager, Wedding Solutions

JAN 2011 - DEC 2013 · 3 years