Jon O'Toole

CMO

MAR 2025 - PRESENT · 1.6 years

Building something that helps you design a life you actually want—and figure out how work can support it. Launching fall of 2025.

Head of Content

MAR 2023 - FEB 2025 · 2 years

Drove content and marketing strategy for this dynamic work management platform serving construction, manufacturing and government industries across the North America, EMEA and APAC regions. I collaborated with executive leadership and global teams to craft messaging, design high-impact campaigns to promote products, improve audience engagement and increase sales. Managed a global team of 11 and ensured campaigns were culturally and regionally relevant while aligning with company goals. Highlights included: - Delivering a 250% increase in MQL through targeted content initiatives, organic traffic optimization, and a focus on audience-centric storytelling. - Skilled leadership of a global team of content creators, including Bangalore, driving execution of social media and content strategy and achieving 200% YoY growth in reach, increasing volume by 5x and delivering sustained performance gains. - Collaborating with the CEO to expand thought leadership initiatives, crafting a strategic and authentic social media presence and positioning company as industry authority while driving engagement across platforms. - Launching an internal and external SME program, coordinating industry experts to contribute knowledge sharing and thought leadership to enhance content diversity and expertise. - Leading video content production, scaling output tenfold and embedding video as a cornerstone of the content strategy. - Integrating AI-driven tools into content creation process, resulting in enhanced efficiency, scalability, and innovation. - Spearheading strategic launch of the annual research report which gained mention in notable media including Fast Company and Forbes and became a top lead generator for the business.

Head Of Marketing

MAY 2022 - MAR 2023 · 11 months

Acquired by Shopify Prior to acquisition by Shopify, I led the acquisition and retention funnel for this provider of SaaS ecommerce analytic tools, serving the largest customers in Shopify’s ecosystem. I orchestrated a brand refresh for the company’s rebranding initiative, including market research, logo design, collateral redesign, web redesign, campaign development, and launch strategy. Successes included: - Delivering 61% growth in YoY revenue by overhauling the acquisition funnel with new outreach and sales campaigns. - Driving a 34% increase in web leads by leading a team of SEO specialists while streamlining content to improve the visitor experience and increase page views by 53%.

Head Of Marketing - Acquired by Shopify

MAY 2022 - MAR 2023 · 11 months

Acquired by Shopify Prior to acquisition by Shopify, I led the acquisition and retention funnel for this provider of SaaS ecommerce analytic tools, serving the largest customers in Shopify’s ecosystem. I orchestrated a brand refresh for the company’s rebranding initiative, including market research, logo design, collateral redesign, web redesign, campaign development, and launch strategy. Successes included: - Delivering 61% growth in YoY revenue by overhauling the acquisition funnel with new outreach and sales campaigns. - Driving a 34% increase in web leads by leading a team of SEO specialists while streamlining content to improve the visitor experience and increase page views by 53%.

Senior Director of Community & Storytelling [CONTRACT]

AUG 2021 - DEC 2021 · 5 months

Advised on building the strategy, platform, and team to help bring the mission of WECO to life as it rapidly grows into a regional and national brand.

Director of Marketing

SEP 2020 - AUG 2021 · 1 year

Led content marketing and social media strategy for this cloud-based human capital management software provider. I developed a holistic new content strategy to reflect the company’s growth into a $2B brand, and overhauled all aspects of social media marketing to attract new audiences. Evangelized the power of social media across the organization and led the initiative to increase the CEO/Founder’s and C-Suite’s presence on social channels. I directed and coached a team of 5. Highlights included: - Revamping social media channels, creating new branding and integrating audio and video resulting in increasing engagement by 70%+, reaching 130MM followers and achieving 50% share of voice in the employment market. - Driving marketing planning and promotion for the 2021 brand relaunch, supporting broadcast advertising with comprehensive social and content campaigns, resulting in 120% growth in web visits and 30% increase in revenue, year over year. - Implementing a company-wide Employee Advocacy Program, resulting in 50% employee utilization and achieving average reach of 3MM+ each month.

Director of Marketing

JAN 2019 - JUL 2020 · 1.6 years

Strategic leadership focused on stoking, accelerating and building brand advocacy for the next great “pillar” company in Boston. I directed cross-functional teams in connecting, collaborating and promoting the stories of a 30K global customer base across social media, digital, video, events and public relations channels. Oversaw planning and execution for customer events including workshops and an annual Klaviyo Boston conference, bringing together over 1,000 customers from US, UK and Australia. Successes included: - Supporting ongoing customer retention and engagement through successful global events, increasing revenue and reducing churn to under 1% while achieving average NPS score of 80. - Developing content and social media strategies to improve awareness, resulting in 140% growth year over year and accelerating performance above the competition. - Expanding channels for sharing and creating content, including creating an in-house video production studio with a $2.5MM budget, achieving a 46% increase in annual MQL and attributable ARR of over $5MM. - Contributing to the development of compelling marketing message framework which became integrated across new business pitches, website, blog and social channels.

Director of Community/Marketing

OCT 2017 - NOV 2018 · 1.2 years

I directed outreach efforts for this human-enhancing urban mobility company with a global consumer base. As an essential member of the leadership team, I contributed to the overall business strategy and developed partnerships and channel expansion, increased outreach and grew community engagement. Building on my expertise in leveraging customer data, I used marketing insights to create personalized customer experiences. I oversaw brand marketing, content and social media, and managed influencer networks to ensure all messaging was high quality and on-target. As company spokesperson, I was frequently interviewed for press mentions and media opportunities. My achievements included: - Increasing customer acquisition funnel by 900% over a 7-month period by implementing an inbound marketing platform to drive growth and sales. - Leading an aggressive rebranding effort for the business, directing the creation of new visuals, content and strategy in a 3-month timeframe. - Accelerating brand awareness efforts with social media, achieving status as one of the 5 largest cycling brands on Facebook.

Head of Advocacy/Co Founder

MAY 2016 - AUG 2017 · 1.3 years

Never content to stop innovating, I co-founded Mylestone, a start-up developing a highly personal service for capturing and recalling memories for use on Amazon’s Alexa platform. As brand and content lead, I continued raising product awareness with target audiences via social media and influencer outreach. Collaborating with our technical team, I created strategies for product development, and continually measured the consumer appetite for this new technology.

Global Director Community/Collaboration Manager

JUN 2011 - MAY 2016 · 5 years

After BzzAgent was acquired, I was a key stakeholder in the integration of the 100-person business into dunnhumby’s large, multi-national organization. I oversaw the transition of BzzAgent’s culture, employees, intellectual property, systems and technology, ensuring operations continued without interruption. After the integration was complete, I continued directing social media and thought leadership strategies for corporate brand and content. My achievements in this role include: • Implementing a thought leadership content model to support brand and market services through new channels, gaining additional brand visibility and communicating value to consumers. • Spearheading improvements to collaboration, technology and processes, integrating use of Office 365 to encourage communication and streamline workflow across the organization.

Global Community Director/Co Founder

AUG 2002 - MAY 2011 · 8.8 years

I pioneered a new marketing genre to help global brands engage word-of-mouth influencers to drive sales and build awareness. As the co-founder and company leader, I grew BzzAgent to a $20M business with over 100 employees, with international reach across the US, Canada, UK and Brazil. By spearheading the early adoption of social marketing, I utilized social media channels to promote and grow a network of consumer advocates. I drove business growth by continually adapting, improvising and implementing new content, product and social strategies to help brands build trust in a managed, scalable and measured way. As the business experienced rapid growth, I coached and developed employees through changes, helping them achieve their professional goals and contribute to company performance. Acted as company spokesperson with press and media outlets. Some of my successes here include: • Growing a social media presence with Facebook, Instagram and Twitter channels, developing engaging and relevant content and increasing followers to over 1 million. • Leveraging entrepreneurial skills to secure strategic partnerships and channel expansion. • Designing a customer feedback model to allow more efficient market research and enabling use of insights and feedback into quicker decision-making.