Independent Creative Director & Editorial Consultant

JAN 2026 - PRESENT · 7 months

• Edit long-form content for a supplement brand, ensuring accuracy and brand consistency • Provide branding, photography, and videography services to local businesses in Greater Boston • Built a personal storytelling brand through photography, videography, and social media content • Developed a Shopify art store, leading brand strategy, product development, copywriting, and design • Self-published a poetry collection, designing the cover and managing production and promotional content

Content Operations Manager (Editorial & SEO) – Celebrity Cruises Blog

JAN 2020 - JAN 2026 · 6.1 years

Key Results: 2M+ blog visits, 7,000+ Google AI Overview citations, and 6,500% ROI (2025); Travel Weekly Magellan Awards Best Cruise Blog (2022 & 2023) • Scaled the Celebrity Cruises blog from launch to 1,700+ articles, managing WordPress publishing, SEO briefs, QA/auditing, optimization, internal linking, imagery standards, and cross-functional delivery • Managed blog editorial calendar and coordinated 10-15 freelance writers across content production • Audited 1,000+ cruise landing pages for restructures and internal linking opportunities, coordinating with PMs and web teams to improve content hierarchy, UX, and conversion pathways • Supported end-to-end production for the 2025 launch of Celebrity River Cruises content

Digital Content Manager

MAR 2020 - JAN 2021 · 11 months

• Directed social media/web production for client brands, including Dickey’s Barbecue Pit • Led a remote team of 5 writers and designers, aligning client goals across multiple campaigns

Managing Editor

JUN 2018 - DEC 2019 · 1.6 years

• Managed digital and print editorial operations for lifestyle and travel coverage, overseeing assignments, deadlines, WordPress publishing, social calendars, and editorial quality • Mentored a team of 10 writers and partnered with design, sales, and social teams while using Google Analytics insights to refine content, page structure, and audience engagement

Writer/Content Strategist

JAN 2015 - DEC 2018 · 4 years

• Produced SEO-informed web, ecommerce, and social media content for international clients (US, UK, Canada) and Summit Media titles including Cosmopolitan PH, TopGear PH • Managed QA testing and launch of AfterParty events app (PH), overseeing a team of 7 designers/developers