Freelance Product and Content Marketing

OCT 2022 - PRESENT · 3.8 years

I know what it's like to be expected to do it all as a marketing leader. That's why I've crafted Product Marketing House services to not only offer you strategy, but to actually get the work done for you. Consider me your product and content marketing team captain – I'm on the field calling the plays and then taking the ball down the field to help you score. I help clients with: - Positioning and Messaging analysis - Go-to-Marketing and Product Launch strategies and execution - Customer intelligence (win/loss analysis, customer interviews, enablement) - Content creation (case studies, blog posts, webinars, one sheets, slide decks and more) - Sales enablement (training, resources, feedback loops) I'm also a coach and educator for product marketers. Learn more at: ProductMarketingHouse.com

Director of Product Marketing

DEC 2021 - SEP 2022 · 10 months

- Led a team of product marketers, overseeing recruitment, mentoring and management - Collaborated with senior leadership to redesign company messaging and positioning - Implemented a streamlined go-to-market process in partnership with the Product team - Developed new sales materials to support updated narrative, resulting in increased revenue - Oversaw website refresh to align with new messaging and drive customer engagement

Senior Manager, Product Marketing

JUN 2021 - DEC 2021 · 7 months

- Led and directed the Voice and Content division of the PMM team at Treasure Data - Analyzed market opportunities, product launches and other associated factors to develop messaging and positioning strategies that resulted in increased revenue for the company - Worked collaboratively with international Sales teams to ensure effective localization of voice and content - Developed multiple types of content which included videos, trade presentations, blogs, and website content

Principal Product Marketing Manager - Customer Enablement

AUG 2020 - JUN 2021 · 11 months

- Led customer enablement initiatives to drive revenue and engagement opportunities throughout the customer lifecycle - Collaborated cross-functionally to identify and solve team blockers, delivering ROI-driven projects - Measured impact of customer enablement programs and adjusted strategies accordingly - Produced various content pieces, including blog posts, sales decks, and email templates, to address customer concerns - Developed tailored programs for specific groups of customers, such as agency partners, to meet their unique needs - Partnered with Training team to deliver memorable product and market information to customer-facing teams.

Senior Product Marketing Manager

MAY 2019 - AUG 2020 · 1.3 years

- Conducted thorough research and analysis to understand our target audience and internal stakeholders, effectively informing marketing strategies and initiatives. - Leveraged extensive knowledge of the competitive landscape to empower sales and account management teams, driving success in the marketplace. - Orchestrated successful go-to-market plans for new products and solutions, producing effective content that engaged and inspired both internal and external audiences. - Innovated processes and tools to streamline product launches, ensuring timely and intuitive market penetration. - Fostered collaborative relationships with cross-functional teams throughout the organization, facilitating communication and feedback loops for optimal performance.

Senior Marketing Manager

FEB 2015 - JUN 2018 · 3.4 years

Increased app downloads of the KSL Classifieds and KSL.com apps through search marketing, SEO, content marketing and social media Increased traffic to the KSL Classifieds desktop site through search marketing, SEO, content marketing, social media Participated in annual target, industry and persona research to support the annual marketing strategy Created B2B and B2C marketing strategies to increase multiple KPIs Implemented industry standard reporting and data analysis techniques, resulting in increased ability to refine strategies and measure impact Provided regular data, strategy and progress reports to a mixed group of stakeholders Successfully planned, marketed and conducted advertising and vendor sales for several first-year events, receiving positive feedback from attendees, vendors and internal stakeholders Facilitated communication with Product, Operations, Sales and Development teams