Senior Director, Strategy & GTM

MAR 2025 - PRESENT · 1.4 years

Serve as strategic thought partner to COO and Executive Leadership Team, defining company-wide priorities, resource allocation, and growth pathways. Architected enterprise Go-to-Market model with unified 21-month GTM calendar and milestone system to align Product, Brand, and Commercial teams.

Senior Director, Commercial Planning

NOV 2023 - MAR 2025 · 1.4 years

Built commercial planning discipline from ground up, establishing annual and seasonal planning frameworks connecting revenue targets, product assortments, and inventory strategies. Led annual and long-range planning process, driving quarterly strategy reviews and performance retrospectives.

Senior Director, Operations, Product Planning

JUN 2023 - FEB 2024 · 9 months

Owned strategic and commercial direction for Training and Golf businesses, overseeing product planning, assortment strategy, and seasonal line architecture across footwear, apparel, and accessories. Re-launched NOBULL Golf as new performance category.

Senior Director, Project Management Office

APR 2021 - JUN 2023 · 2.3 years

Built and led NOBULL's first Project Management Office, establishing governance, processes, and tools to drive enterprise-wide accountability, speed, and delivery excellence. Led team of five project managers overseeing cross-functional initiatives spanning Product Creation, Marketing, E-Commerce, Operations, and Retail.

Operating Officer

DEC 2019 - NOV 2020 · 1 year

Directed all Human Resources functions, led strategic planning and budget forecasting with full P&L management. Spearheaded EOS implementation, managed marketing strategy and social media engagement, orchestrated internal and external events including Stage 1 of CrossFit Games.

Director of Meetings & Events, Healthcare & APS

JAN 2019 - SEP 2019 · 9 months

Led and oversaw Healthcare Business Unit Meetings and Events Team. Strategized and planned all meetings and events with Executive Leadership Team on weekly basis, managed Healthcare BU Meetings and Events Budget.

Senior Event Producer

AUG 2018 - FEB 2019 · 7 months

Director of Events & Business Development

JAN 2015 - AUG 2018 · 3.7 years