Senior Product Designer

JUN 2024 - PRESENT · 2.2 years

● Designed conversational UX, agentic workflows, generative interaction systems, and AI-first product experiences that improved task success by 32% and increased conversion rates by 25% ● Embedded within cross-functional Agile product pods to streamline design-to-development workflows, reduce iteration overhead by ~35%, and accelerate MVP delivery across concurrent client engagements ● Built scalable design systems, accessibility-compliant component libraries, and AI-assisted prototyping pipelines using Figma, Cursor, and Lovable, shortening feedback cycles by ~50% ● Partnered directly with founders, C-suite stakeholders, and enterprise clients to shape UX roadmaps, product strategy, and go-to-market experiences across early-stage and scaling AI ventures

Founding Product Designer

FEB 2023 - AUG 2023 · 7 months

● Led the 0→1 redesign of Pilgrim’s D2C eCommerce platform, optimizing discovery, product evaluation, and checkout journeys that generated $300K+ incremental revenue within the first week post-launch ● Increased conversion rates and reduced funnel abandonment by ~22% through behavioral analytics, usability testing, and friction-reduction strategies across mobile and web experiences ● Designed and executed A/B and multivariate experimentation initiatives that improved campaign engagement by 30%+ and increased purchase completion rates by ~18% ● Collaborated with growth, marketing, and lifecycle teams to align UX decisions with retention, CAC, LTV, and revenue goals while improving experimentation velocity and launch readiness ● Introduced gamified engagement systems and interactive UX patterns that strengthened retention loops and increased repeat-user engagement by ~20%

Senior UX & Product Strategy Consultant

MAY 2022 - FEB 2023 · 10 months

● Led UX strategy, product vision, and delivery execution for FinTech and SaaS clients, partnering directly with founders, C-suite stakeholders, and cross-functional teams to align UX with growth and monetization objectives. ● Directed multi-disciplinary design production pods across concurrent client engagements, improving delivery efficiency by ~30% while maintaining scalability, usability, and stakeholder alignment ● Conducted UX audits, usability testing, heuristic evaluations, and product discovery workshops that uncovered high-impact opportunities, increasing MAU by 24% and improving conversion rates by up to 90% ● Built investor-facing prototypes, scalable UX systems, and strategic product walkthroughs that contributed to $2M+ in startup funding enablement across early-stage ventures ● Mentored and managed a team of 6–8 designers by implementing UCD frameworks, critique systems, and scalable design operations that improved team productivity by ~30%

UX Designer (FinTech)

APR 2021 - MAY 2022 · 1.2 years

● Led UX redesign initiatives for a FinTech platform serving 1M+ users, improving onboarding, transaction flows, and activation experiences that contributed to the company’s ~$75M acquisition by PhonePe ● Delivered data-driven UX optimizations through A/B testing, funnel analysis, usability testing, and behavioral analytics, increasing engagement metrics by ~20% across critical financial workflows ● Built scalable design systems and Agile collaboration workflows that improved sprint efficiency by 15% and reduced design-development inconsistencies by ~25% ● Collaborated cross-functionally with Product, Engineering, and Business teams to align user experience decisions with growth strategy, operational goals, and release timelines ● Facilitated mentorship and critique systems that improved design quality, accelerated approval turnaround time, and increased successful design approvals by ~40%