Nathan Menkveld

Founder

JAN 2026 - PRESENT · 9 months

Developing Tidepool, a subscription-based streaming platform designed to reduce parental workload, eliminate screen-time conflict, and support healthy childhood development. Tidepool drives value through household wellness rather than compulsive engagement. Key initiatives: - Research & Discovery: Conducted research at the intersection of behavioral science and the economic models of mainstream streaming. Analyzed how engagement-driven models create predictable friction in the home; validated those pain points through user research; translated findings into design requirements and written briefs/white papers. - Product Strategy: Designing a feature set that replaces engagement loops with behavioral-science-informed design. Focused on a UX that reinforces parental authority, enables predictable, low-friction session endings, and supports healthy childhood development. - Strategic Partnerships: Building relationships across technical implementation, scientific validation, content creation/acquisition, and value-aligned capital. - Venture Leadership: Leading end-to-end development of the Tidepool brand and platform as a primary venture of PIER Solutions, translating research-backed insights into product architecture.

Co-Founder

MAY 2025 - PRESENT · 1.4 years

Better readability. Higher engagement. RotationKit is a drop-in SDK that keeps smartwatch apps readable—at any angle. Its patented rotation engine adjusts the display in real time, so users never have to twist, tilt, or stop moving to see the screen.

Principal Consultant (Mobile Development; Business & Product Strategy)

JUN 2024 - PRESENT · 2.3 years

Leading mobile technical strategy and implementation, advising product strategy, and driving new business growth. - Android Development: Developed POC to replace enterprise-scale JNI solution with remote implementation for enterprise client. - Smartwatch SDK: Leveraging patented technology to bring RotationKit SDK to market, enabling smartwatch interfaces to always face their users regardless of wrist position or orientation. - Technical Advising: Guided founders on Android architecture choices, technical trade-offs, and MVP scoping aligned with product goals & resource constraints. Advised on backlog prioritization, feature-roadmapping, and go-to-market technical considerations.

Technical Lead, Mobile

DEC 2022 - APR 2024 · 1.4 years

– Led 5 cross-functional teams (50+ Android/iOS engineers, QA, BAs, SMs) for McDonald’s mobile app (150M+ users). – Introduced JIRA Roadmaps org-wide, improving delivery forecasting accuracy by 90%+ across 800+ staff. – Rescued high-risk workstream and delivered early, reallocating resources to unblock other teams. – Personally resolved a P0 Android issue, preventing multi-million dollar losses across North America. – Rolled out team training, cutting defect rates by 12% and boosting engineering efficiency. – Earned Letter of Commendation from McDonald’s leadership for execution, judgment, and composure under pressure.

Director of IT, Product Lead

MAR 2022 - DEC 2022 · 10 months

– Secured $2M+ in funding as technical lead, driving product strategy, engineering execution, and GTM alignment. – Built tokenomics and liquidity-risk algorithm for decentralized sportsbook smart contracts (externally validated). – Scaled team from 3 to 40+ and led cross-functional delivery across engineering, product, Web3, and biz dev.

Co-Founder & CEO

JUL 2017 - SEP 2022 · 5.3 years

– Scaled agritourism venture from concept to 7-figure acquisition with 100% YOY growth for 4 straight years. – Led product strategy & market testing, launching top offerings each year that exceeded prior revenue benchmarks. – Grew production 25x while doubling labor—built lean, scalable infrastructure.

Android Architect

AUG 2017 - MAR 2022 · 4.7 years

– Re-architected fintech Android app used by 400+ institutions, cutting crash rates by 99.9% and app size by 82%. – Established CI/CD pipelines, reducing deploy time by 92% and enabling 120+ concurrent app versions. – Led UI/UX redesign, increasing Play Store rating by 1.5 stars and improving retention. – Migrated legacy Java codebase to Kotlin + MVVM; implemented scalable RESTful architecture. – Reduced feature pipeline congestion by 50%, unlocking new business development strategies.