Nicholas Severson

Nava Benefits · Senior Client Manager

Standardized Client Onboarding Processes and Achieved 100% Retention at Nava Benefits

When I joined Nava Benefits as Client Manager, the company was facing critical growing pains in how we managed client relationships. Client onboarding was almost entirely ad hoc, with no standardized processes in place. Each Client Manager handled onboarding differently, which created inconsistent client experiences and made it nearly impossible to scale efficiently as the company grew. This lack of structure posed a real risk to our ability to deliver quality service and expand our client base. I took ownership of solving this problem by first documenting the current state across all clients, systematically identifying common pain points and extracting best practices from what was working. From there, I led the development of a standardized checklist and comprehensive template library that would create consistency across the entire client onboarding experience. I piloted these new tools with incoming clients to refine the approach, then rolled them out to the full team with structured training sessions to ensure adoption. The impact was substantial and measurable. We reduced average onboarding time from several weeks down to just 3 weeks, dramatically improving the client experience during that critical early phase. The efficiency gains from the templates and standardized processes enabled us to onboard 50% more clients that year without adding any headcount to my team. Throughout this period of growth and operational transformation, I maintained a 100% client retention rate across my book of business, demonstrating that the new processes enhanced rather than compromised the quality of client relationships.