Course Facilitator

JUL 2025 - PRESENT · 1.1 years

Teaching cohorts in the Digital Growth Marketing business accelerator. Lecturer for 'Buyer Psychology' and 'Experimentation'.

Owner & Principal

OCT 2024 - PRESENT · 1.8 years

Guiding SaaS and DTC brands in developing their experiment capability and strategy. Teaching teams skills, tech and rituals. Tactical in ads, web, email, onboarding and pricing. Currently contracted 3 clients across e-commerce and consumer finance.

Group Manager - E-commerce & Experimentation

AUG 2021 - SEP 2024 · 3.2 years

Owner of Canada's TurboTax Online e-commerce strategy serving 14M+ Canadian visitors and $65M annual revenues reporting to the Head of Canada. Built a team of 7. Appointed by C-Suite to establish experimentation practices across six global teams.

Principal E-commerce Product Manager

MAR 2019 - AUG 2021 · 2.5 years

Hired to accelerate team collaboration and convert paid customers by tackling process, people and measurement opportunities.

Director of Growth

OCT 2016 - DEC 2018 · 2.3 years

Led growth to support the successful raise of Series A funds in 2018. Reported to CEO. Hired a team of two and an agency.

Director of Marketing

OCT 2015 - JUN 2016 · 9 months

Established marketing function. Reported to the CEO and sat on the leadership team.

Digital Marketing Manager, SMB Segment

MAR 2015 - OCT 2015 · 8 months

Digital Marketing Manager

MAY 2013 - MAR 2015 · 1.9 years

Digital Marketing Specialist

SEP 2012 - MAY 2013 · 9 months

Teaching & backpacking through Southeast Asia

JUL 2010 - JUN 2012 · 2 years

Sales Representative

MAY 2009 - JAN 2010 · 9 months