New Brunswick Faculty Council Elected Representative

SEP 2025 - PRESENT · 11 months

The New Brunswick Faculty Council (NBFC) consists of faculty representatives elected by each unit (i.e., departments and schools) of Rutgers University-New Brunswick. It is a key shared governance body from which the New Brunswick Chancellor seeks and receives advice on issues affecting and relevant to the New Brunswick faculty and campus.

New Brunswick Faculty Council Elected Representative

SEP 2025 - PRESENT · 11 months

The New Brunswick Faculty Council (NBFC) consists of faculty representatives elected by each unit (i.e., departments and schools) of Rutgers University-New Brunswick. It is a key shared governance body from which the New Brunswick Chancellor seeks and receives advice on issues affecting and relevant to the New Brunswick faculty and campus.

Professional EOS Implementer via Traction on Purpose

SEP 2024 - PRESENT · 1.9 years

Traction on Purpose is how I bring EOS to mission, purpose and values driven organizations. EOS is a set of tools and concepts that is being used by over 25,000 entrepreneurs and leadership teams to achieve their business goals. After helping a client of mine optimize their EOS implementation, and transform the trajectory of their business as a result, I made the decision to become EOS certified myself. For 25 years every amazing professional success I've been a part of, and every major professional failure I've felt in my soul, has come down to execution. EOS simplifies that execution and provides a foolproof roadmap for leadership teams and entrepreneurial organizations and I'm excited to bring this to more companies in need. The EOS model focuses on six key components of a business: vision, people, data, issues, process, and traction. EOS can help businesses by: > Bringing focus, accountability, and discipline to a team > Getting everyone in an organization on the same page > Solving issues as they arise > Making meetings more productive > Building a culture of accountability I've entered organizations and helped them turnaround by going back to basics and focusing on execution. Those exercises have led to major changes and transformations in years -- but often, they've taken years off of my life. EOS codifies that work into simple systems, tools and concepts that just work. Walking through EOS was like getting the lyrics to a song I've always loved but had been singing wrong for years.

Lecturer and Adjunct Professor of Purpose

JAN 2023 - PRESENT · 3.6 years

Designed, developed and launched a class at Rutgers titled "Find and Evolve your Purpose" currently in the School of Human Resources Management. It's a 3 credit course where we equip students with the space, tools and framework to arrive at a sense of purpose by working through a deeper understanding of themselves -- their strengths, values, goals, and dreams. We start by emphasizing the importance of happiness (well defined, not abstractly considered) and spend an exceptional amount of time on where they tend to get stuck, so we can help them understand how to "unstick" themselves when those moments arise. The feedback has been exceptional and I continue to innovate and iterate after every class based on feedback and engagement. The course was inspired by my work as a coach and as a manager. Hearing people struggle with identity, purpose and the value they bring as they approached their 40s and 50s made me wonder if we weren't having these conversations early enough. How much happiness, how much value, how much impact were we losing as people stumbled through their journey as opposed to walked more deliberately through it? Here's what students are saying: "I’d just like to say how much my mind is put more and more at ease after every class. I used to have such a linear perspective on success and was paralyzed by the fear of failure. I did everything perfectly, took no risks. I truly mean this, hearing all these speakers has given me the courage to at least open up my mind to taking risks and I am now teaching myself skills to hopefully break into another career field that I really want. I’ve redefined what success looks like for me because I’ve realized that success doesn’t have to look the same for everyone. I have no idea where I am going to end up career-wise, but for the first time in my life that doesn’t horrify me; all I’m doing now is trying my best, truly listening to myself and my desires, and going with the flow."

Lecturer and Adjunct Professor of Purpose

JAN 2023 - PRESENT · 3.6 years

Designed, developed and launched a class at Rutgers titled "Find and Evolve your Purpose" currently in the School of Human Resources Management. It's a 3 credit course where we equip students with the space, tools and framework to arrive at a sense of purpose by working through a deeper understanding of themselves -- their strengths, values, goals, and dreams. We start by emphasizing the importance of happiness (well defined, not abstractly considered) and spend an exceptional amount of time on where they tend to get stuck, so we can help them understand how to "unstick" themselves when those moments arise. The feedback has been exceptional and I continue to innovate and iterate after every class based on feedback and engagement. The course was inspired by my work as a coach and as a manager. Hearing people struggle with identity, purpose and the value they bring as they approached their 40s and 50s made me wonder if we weren't having these conversations early enough. How much happiness, how much value, how much impact were we losing as people stumbled through their journey as opposed to walked more deliberately through it? Here's what students are saying: "I’d just like to say how much my mind is put more and more at ease after every class. I used to have such a linear perspective on success and was paralyzed by the fear of failure. I did everything perfectly, took no risks. I truly mean this, hearing all these speakers has given me the courage to at least open up my mind to taking risks and I am now teaching myself skills to hopefully break into another career field that I really want. I’ve redefined what success looks like for me because I’ve realized that success doesn’t have to look the same for everyone. I have no idea where I am going to end up career-wise, but for the first time in my life that doesn’t horrify me; all I’m doing now is trying my best, truly listening to myself and my desires, and going with the flow."

Get Unstuck, Find Purpose, Build Momentum

JUN 2021 - PRESENT · 5.2 years

I help people and organizations unearth, frame, and tell their authentic story. Fortune 500 executives. Startup executives looking to connect their story with their company's story. Successful entrepreneurs transitioning to a life of purpose post work. And amazing individuals with unique stories they never had the time, space, or confidence to tell. Stories are the most powerful way to communicate. There's a tremendous amount of research about what happens to us when we hear a story: different areas of the brain, beyond language processing, light up. We feel the emotion of the storyteller as our brain waves synchronize with them. We are transported to the locations and scenes they share, connecting with their past experiences or future vision. We immerse ourselves in new perspectives and points of view. When we hear stories, we connect to the narrative and the information being communicated with greater salience. When we hear stories, we feel them, we synchronize with them, we're transported by them, and thus, we remember them. So, how much time do you spend on your story? One of the biggest challenges people have with telling their own story is having an audience to practice with. Someone whose job, whose sincere personal passion is to hear your story for no other reason than to help you unearth it, frame it, and then, turn around and share it more broadly. That's the role I play alongside you. The difference between a story and your authentic story is how connected you feel to it. How natural it feels to you. And as a result, how passionate, and convincing you are when you tell it. The end result? You hit all the notes with the audience so your authentic storytelling experience becomes a powerful story consuming experience for them. If you have a narrative destination in mind, we’ll build a bridge to help you get there. If you have a complex set of experiences you’re trying to navigate and make sense of, we’ll find the laces to help you pull them together.

Founder

NOV 2017 - PRESENT · 8.8 years

Dream Village is where kids go to build better tomorrows. We use picture books and the web to help kids explore and address important global issues. At Dream Village, kids Learn about social and environmental issues through our picture books, Vote for where we donate our profits ($5 from each book to start), and feel equipped to Do something to generate awareness and make a difference for the people, causes and organizations who inspired them. Saved by the Well on Amazon: http://amzn.to/2AqxQWM Just Shoes on Amazon: http://amzn.to/2ApQv4V Today's the Day on Amazon: https://www.amazon.com/Todays-Day-Dream-Village-Story/dp/1719473633 Remember the First Time (in Development) We are a for profit social enterprise dedicated to elevating the work of amazing, extraordinary, existing nonprofit organizations. Our goal is to serve as a new and incremental way for nonprofit organizations to generate awareness of their work and passionate followers for their cause.

Co-Founder/Dad

JAN 2014 - PRESENT · 12.6 years

Early in 2014, my wife and I had a daughter. In May of 2016, our family expanded to include a son. They are works of art. Acts of magic. What I realized is that though LinkedIn captures my experience in one context, it ignores the context of my experience. Which is why I felt it necessary to add them to my profile. They are the context for everything I do, and the way I approach everything in front of me.

Customer, Corporate and Revenue Strategy

MAY 2022 - AUG 2023 · 1.3 years

SaaSWorks helps recurring revenue businesses grow, by ensuring your sales and revenue data is ironclad so you can understand what drives your performance (and what doesn’t), ultimately focusing and nudging your team to do the work that matters most. If that sounds impossible for a pure software company to do, it is. Which is why SaaSWorks is more than "just software". We’re a purpose-built continuous analytics platform, monitoring behaviors and generating actionable insights that are validated and presented to you by experts, in a form that’s easy for your team to action. SaaSWorks is tailored to businesses focused on maximizing customer lifetime value and accelerating productive and efficient growth.

President, Chief Commercial Officer, Board Chair

SEP 2019 - FEB 2022 · 2.5 years

Boldr is a purpose-driven outsourcing company that helps companies rethink what can be outsourced (moving from tasks to building high performing global teams) and what outsourcing can be (a force for good in careers and in the communities where people live and work). In my 5 years at Boldr, my role expanded from Advisor, to Executive Consultant, to Board Chair, and finally, to President. Responsibilities included all things Commercial (Customer Success, Marketing, Sales, Account Management, Talent Acquisition, Service Delivery, Implementations, and Business Intelligence) culminating in building & leading a team of over 1000 Team Members (~90% of the company). In my 2.5 years leading commercial efforts, Boldr: • 8.3x Company Valuation • 5x Team Size (200 > 1000) • 4.5x Revenue (including recovery from a 35% revenue loss in Mar '20) • 2022 on a 2x Run Rate (ahead of plan for Q2 by the end of Feb) • Expanded to 5 locations (2 = Philippines, 1 = South Africa, Mexico, Canada) • Grew while remaining bootstrapped and improving margins • Fostered a culture of support, inclusion, collaboration, ownership and accountability I am most proud of the strides we made converting our purpose and values from marketing sound bites to guiding principles governing how we operated and elevated the industry. From making PTO a management KPI, to helping Team Members draw a straight line from their work to the impact they made holistically (in their careers, on the company and with our clients, and in the communities where we live and work). We proved that growth and success in today's environment starts with how you attract, support, equip and unleash the incredible talent and potential of your people. Employee success drives all other successes. I stepped back and resigned in Jan '22 with the company in great shape: a strong $$$ pipeline, leadership team, infrastructure, operating principles, and updated market presence. I am rooting for Boldr while being excited for what's next.

Board Member, Executive Advisor, Strategic Consultant

APR 2017 - MAR 2022 · 5 years

Working as a Board Member and Advisor to the pre-eminent conscious, mission-driven outsourcing company on the market, and serve an excellent team and a strong network of clients who prioritize people, partnership, outcomes, and impact over short-term transaction costs alone.

GM

OCT 2017 - SEP 2019 · 2 years

GM at Crazy Egg. We took the business as far as we could, including recovering from a multi-year negative revenue trend, before ultimately making the decision to pause commercial growth and rebuild the technology infrastructure (13+ years old). The company and the product needed to be rebuilt from the ground up. No amount of marketing and revenue generation ideas were going to compensate for that need. The company is back in their original founding team’s great hands for what follows. I learned a tremendous amount about when to let go, in this role. You can only iterate, test, experiment, so much. The environment within which we operate and the product and technology atop which we were asked to scale a business, still provided some incredible opportunities to prove value and impact commercially. Here's some of what we did and achieved: Stabilized and started to inflect growth curve (my last four months featured our best month in 4+ years and a final month with 20% y-o-y growth.) Increased Trials (with credit card required) 80%. Recovered and increased overall traffic (blog, qualified visitors) 250%. Fought off increasing churn due to inherited price increases by increasing trial engagement 300%. Transitioned from a majority outsourced and contracted team to a majority in-house team and build the foundation of a company and culture. Rebuilt and dramatically improved brand, CSAT, and general sentiment (frequency of positive engagement as well as depth of quality engagement) internally and as featured on public review sites (G2, Capterra). Built from the ground up infrastructure and reporting that gave us daily visibility into performance and revenue, shifting from an inability to forecast and predict beyond actual daily cash flow after the fact to forward looking scenarios on a monthly basis. Created celebrated partnerships and integrations with incredible companies like Shopify, SurveyMonkey, and Segment.

Chief Growth Officer (Raised $6.2mm)

JUL 2016 - JAN 2018 · 1.6 years

The job of a leader joining an organization that has experienced Help Scout's level of success is to help the company set itself up for the next stage of growth. The investment requires (1) developing roles, infrastructure, and processes that put our best people in position to thrive, and (2) ensuring our company is in position to thrive when our best people choose to move on. We've successfully elevated or hired talented people to take ownership of metrics that align to specific, critical steps in a customer's experience with Help Scout. In some cases, we've seen transformational growth (new customer acquisition, product adoption and engagement, unique visitor traffic, cash flow and annual payments). In some cases we've dug deep, dispelled myths about what was and was not working, and developed strategies to move the company forward (unique visitors, customer expansion). And in other cases still, we've built altogether new models for generating revenue that fit with our values as a business and the unit economics of our business (support-driven growth, sales). There's more to be done and we have the right people in place to do it. I am proud of the work we've done thus far at Help Scout and am excited about what we are poised to achieve going forward across the following teams and aspects of the customer experience: > Content > Public Relations > Demand Generation > Sales Development > Inside Sales > Trial Engagement > Customer Onboarding > Customer Success > Customer Support > Product Marketing > Business Intelligence/Data Science. I'm honored and humbled by my time with this team and with this organization. I've developed an unrelenting passion for the value of Customer Service as an integral pillar of the customer experience, and as the point of differentiation for the best companies over the next 3-5 years.

Chief Marketing Officer (Raised $32.5mm)

MAY 2014 - JUN 2016 · 2.2 years

Ran Marketing at LiveIntent. Collaborated with an exceptional team of people who: > Developed a press and corporate communications strategy that moved LiveIntent from rarely covered and discussed (if only via paid opportunities) to coverage as a thought leader, one of the fastest growing companies in NYC (Crain's), one of the most admired companies in America (Forbes), and one of the best places to work (INC.) > Transformed LiveIntent's approach to content marketing, brand communication, and demand generation in a crowded market. Getting creative with video, podcasts, webinars, and blog posts to drive customer awareness and engagement. Resulted in Marketing contributing directly to 90% of revenue generated by Sales Development. > Developed a robust Product Marketing approach (in the absence of new products in market for my entire two years at the company) that built everything from certification programs, to self-service tools (knowledge base, walk.me), to rich collateral and case studies, to a full and transformational system used to track every piece of content that was sent by marketing or sales, and opened by individual customers and prospects anywhere in the sales cycle. Content shares grew from the few hundreds to the thousands. > Seen as a best practice marketing team by all vendors, with Marketo and ClearSlide reaching out fo prominently feature LiveIntent's Marketing team as a model for Marketing Automation and Marketing Attribution. > Partnered with CEO and CFO to drive our Series D fundraise ($32.5mm) with a new lead investor. Ran the Revenue side of the business for 6 months. Increased run rate by 7.5% with tight constraints, reduction in head count, and little time to impact sales cycles. Pulled together what was a fractured and contentious set of teams across the customer experience into a more collaborative and unified team across revenue. Had an amazing boss. Had an amazing team. Think the world of all the individuals that work at the company.

VP of Marketing (Raised $3mm)

JAN 2013 - MAY 2014 · 1.4 years

Developed a holistic approach to Marketing from scratch, creating a servant function and discipline that supported and enabled every part of the business. Some highlights? Revenue: In my first month, Chartbeat was in the midst of its most challenging revenue cycle. Over the course of 2013 we took the company from back-to-back months of poor performance (with minimal pipeline behind it) to drive 50% overall growth for the year while building a strategy, a plan, and implementing the tactics necessary to set the stage for 100% growth y-o-y in 2014. Stepped in as interim VP of Sales for 1/3 of 2013. Product: Transformed the company's approach to Product Marketing after a series of false starts and missteps around product releases; resulting in one of the most successful Product Marketing efforts I have been a part of to date (transitioning clients from v1.0 of our platform to v2.0) and building a framework for future Product Marketing efforts in 2014. Strategy: Eschewed prior market sizings that were conducted and built a bottoms-up model for all products using our data, our pricing, and our roadmap. Resulted in a practical, holistic understanding of the market opportunity (for the first time, tangible) and driving plans for the future of the company, ranging from product roadmaps to Board conversations to financing (interim and long-term solutions.) Customer: Connected disparate functions across the organization and built/established new roles to ensure a comprehensive and cohesive customer experience, across all customer sizes and stages in the lifecycle. Developed models to do everything from understand and predict new customer revenue (from a culture devoid of forecasting to one setting stretch goals and arriving within 1.5% of targets) to insulating against churn (a scoring model based on usage, behavior, and relationship quality.)

Managing Director, Marketing Sciences (Acquired)

APR 2012 - DEC 2012 · 9 months

POSSIBLE, a WPP company, acquired Fortune Cookie on August 1, 2012. Current responsibilities require that I wear multiple hats as we retain and cultivate existing relationships, generate new business, establish new partnerships, and position ourselves as thought leaders as it relates to digital transformation. My time overall is equally spent across the above, with variability week-to-week based on opportunities. In addition to strengthening and owning our two most important client relationships, our biggest accomplishment since my arrival is generating a pipeline of $2.5M+ in opportunities in my first 100-days, with revenue recognition beginning in month 4.

Marketing/Management Consulting, Advisory, and Mentoring Services

OCT 2011 - APR 2012 · 7 months

MARKETING AND MANAGEMENT > Brand/Identity Redesign - Assisting a 20-year old published, well-funded, educational nonprofit organization rethink its brand and identity. (In process, Confidential) > Merger/Acquisition - Assisting a startup international market research company enter the US market by identifying and pursuing strategic acquisition targets. (In process, Confidential) ENTREPRENEURSHIP > Entrepreneur in Residence - Packard Place (http://bit.ly/yfa5UH) > Rutgers Center for Innovative Ventures of Emerging Technologies (CIVET) - Innovation Sounding Board (http://bit.ly/z3VFAr)

SVP, Marketing and Global Solutions (Acquired)

JUL 2009 - SEP 2011 · 2.3 years

A leading global provider of integrated corporate compliance solutions serving 4500+ clients across 200 countries and territories. Recruited by CEO as employee #1 to reposition, integrate, and scale business, and to assist PE ownership’s drive to an exit. Management: Led independent “Field Research” and “Service Intelligence” business units totaling 30+ full-time employees (in the US and Canada) and $9 million in annual revenue generated by over 125 clients, including some of the most recognized brands in the world. > In 9 months, rebranded, repositioned, and restructured the “Field Research” product line as “GCS Inspection and Validation Services”, better tying the product line to GCS’s long-term strategic vision, core products, and existing customer base. > Over 14 months, stabilized rapidly declining product line and managed “Service Intelligence” to an exit by working through a transfer of customers and outsourcing agreement with a Canadian public company. Marketing: In collaboration with Chief Marketing Officer, explored, structured, orchestrated, and launched an overhaul of GCS’s brand and identity anchored around bringing disparate prior acquisitions into a cohesive, integrated, go-to-market strategy. > Powered new strategic vision and positioning through all online properties in accordance with Board and CEO directives (e.g. website overhaul in 60-days, redesign/development of interactive client portal in 120-days, content development). Change Management: Tasked with rescuing an acquisition and migration plan that was failing under existing leadership. > Spearheaded acquisition and integration of one of GCS’s primary competitors, which expanded the client base by 40% and increased overall revenue by 16%. > Directed 1/3 of Global Compliance’s operating staff to execute on acquired clients integration on-time (120-days) and ahead of budget without compromising team’s existing day-to-day responsibilities. (Note: Performed via Social Symmetry.)

Founding Partner

AUG 2007 - JUL 2009 · 2 years

A consulting company designed to assist for-profit social enterprises and non-profit organizations in developing alternative strategies for driving self-sustainability beyond the traditional donation-driven model. Sample engagements included: Credit Enhancement Program for Charter School Facilities: Managed the Local Initiatives Support Corporation grant proposal to the U.S. Department of Education for "innovative credit enhancement models that assist charter schools in leveraging capital from the private sector.” > Only submission awarded grant dollars in 2009. Charitable Gift Card: Led the diligence, vendor selection, process and fulfillment design, and initial launch of one of the industry’s first “charitable gift cards” for GlobalGiving, a world-renowned international development marketplace. Additional Projects: “Charity: Water” – quantified impact of each dollar donated. “FundScience” – consulted on business plan. “Family Health International” – designed a retail donor strategy. “Global Compliance” – closed company to join GCS (see above).

Managing Associate

AUG 2006 - SEP 2007 · 1.2 years

Transformed the public image and alternative housing recommendation methodology of a public-sector consulting company that is focused on emergency preparedness and disaster management and that supports over $30bn in federal and state projects. Katrina Remediation: Led the research/recommendation efforts of a 20+ member task force hired to address FEMA’s disaster housing strategy post-Hurricane Katrina and in response to health risks associated with extended living use of mobile homes. > Within six weeks and against aggressive timelines established by Capitol Hill, completed and presented a methodology, format, and full analysis for 25+ potential housing options (across the US). > Resulting recommendation and scorecard were the foundation of FEMA’s wildfire remediation efforts in California (2007). Marketing: Appointed by the President and Founder to run a rebranding and corporate identity project due to dissatisfaction with project progress to date and necessity to complete all efforts by start of forthcoming proposal season (hurricane season). > Successfully redirected and managed all rebranding and identity efforts resulting in a transformation of marketing, customer, and prospect-facing materials (brochure, case studies, letterhead, and ultimately, the company Website). > Resulted in “2008 WebAward for Outstanding Achievement in Website Development” from the Web Marketing Association.

Leader, Customer and Product Strategy (Left for MBA)

FEB 2003 - JUN 2004 · 1.4 years

> Directed all product and customer-oriented decisions (including the structure, functionality and language on the web portal) for SBS, a start-up online division focused on serving the credit and risk management needs of US Small Businesses. > Piloted the research, design, pricing, and implementation of over 20 new Web-based products resulting in two D&B patents, current year revenue growth of over 20%, and an increase in rolling 12-month revenue projections of over 125%. > Designed, developed and instituted a customer research process to support product marketing related decisions (focus groups, surveys, conjoint analysis). Delayed product launches for 60-days so pricing and positioning could be informed by results.

VP/AVP, Customer Interaction (Pre-MBA)

JUN 2000 - DEC 2002 · 2.6 years

Managed a cross-functional team of 23 people responsible for defining/implementing a platform used to develop individual Websites for each of Prudential’s 10,000 Financial Representatives. Managed a team of three people who researched, coordinated, and developed products and strategies including search engine optimization, personalization, electronic statements, content management, and a Web style guide.

Management Associate (Pre-MBA)

JAN 1998 - DEC 2000 · 3 years

Project Manager for Prudential’s year-long, 125th Anniversary Celebration. Coordinated 12 project teams responsible for efforts ranging from the development of the Chairman’s Award for Excellence and Innovation to planning of the corporate anniversary gala (featuring Jay Leno and Ray Charles).