Tracy Holmgren

Independent Consultant

JUN 2026 - PRESENT · 4 months

Serve as an Executive Business Partner to the founders of the non-profit, Flamenco Arts International, supporting organizational growth through operational strategy, systems development, fundraising infrastructure, and executive support. Design and implement dashboards, reporting frameworks, and process improvements that increase visibility, accountability, and decision-making across the organization. Partner closely with leadership on strategic initiatives including fundraising, grants, website optimization, stakeholder engagement, and long-term organizational planning.

Senior Executive Assistant

JUL 2019 - PRESENT · 7.3 years

Trusted operations and logistics partner to a high-net-worth individual.

Owner

JUL 1992 - PRESENT · 34.3 years

Built and operate a nationally recognized equestrian business.

People & Culture Specialist

JAN 2024 - MAY 2026 · 2.4 years

In my role as People & Culture Specialist at Next League, I supported the people experience for a global, remote-first team in the sports technology space. My work focused on helping employees feel connected, supported, and informed while also partnering with managers on communication, performance, engagement, and day-to-day people matters. I contributed to a wide range of People & Culture initiatives, including onboarding, internal communications, employee engagement programming, manager training, survey follow-up, and HR process development. I also created practical tools and resources to support managers, including a Performance Improvement Plan process and guidance for handling difficult conversations.

HR Administrator / Senior Executive Assistant

JAN 2022 - JAN 2024 · 2.1 years

Next League was founded by a team of digital technology experts with decades of success in the sports, media and entertainment industries. Driven by the combination of growth and innovation, coupled with making investments that have lasting social impact, Next League is poised to introduce a massive shift to the traditional agency and technology services company model. With the sweeping digital technology changes currently being introduced and the advent of Web3, Next League is positioned to meet a complex new world of connected technologies head on. Web3 is envisioned as a decentralized Internet that leverages blockchain and artificial intelligence (AI) technologies that will disrupt current business models, but also allow for the delivery of a more personal and contextual experience for users. Ultimately, this will allow sports and media properties, as well as brands, to interface with consumers in new and exciting ways. Next League will provide thought leadership, product design, software and systems development and integration, and the maintenance and management of existing products and platforms, as well as new and emerging ones. The company is investing in this emerging technology landscape, which includes blockchain (decentralized applications, cryptographic technologies including NFTs), and the open metaverse (the next iteration of persistent virtual worlds that enable social interactions supported by AR/VR-technologies), but also includes new and critically important technology advancements in sports betting and gaming. Next League is a talent and culture-driven organization that treats clients as partners, delivers award-winning digital experiences, and fosters a work environment based on collaboration, mentoring, creativity, and innovation. @KnowWhatIsNext

Senior Executive Assistant

JUN 2015 - JAN 2023 · 7.7 years

Boldly is a premium subscription staffing company with staff members located in North America and Europe. We help founders and executives move their business forward by matching them with highly skilled professionals they can trust to represent their business and carry out responsible tasks. At Boldly, our service is personalized. We get to know you and match you with staff members that best suit your needs. Your dedicated staff can integrate into your team to interact seamlessly with your clients, suppliers, and other team members. Finding reliable, trustworthy, and competent help has always been one of the foremost challenges of running a successful business or project, and it’s even more relevant when using remote resources. Boldly’s team of experienced, reliable, and vetted staff members can provide your business with support you can bank on. (Boldly was formerly Worldwide101.)

Lead, Canadian Communications

MAR 1999 - MAR 2001 · 2.1 years

Led Canadian internal and external communications for Lockheed Martin, supporting strategic messaging, stakeholder engagement, and brand visibility across the Canadian business. Served as a company representative at the Shearwater Air Show, helping strengthen Lockheed Martin’s presence within the Canadian aerospace and defence community. Partnered with senior leaders and internal teams to ensure communications were clear, consistent, and aligned with business priorities.

Executive Assistant to VP, Business Development

NOV 1998 - MAR 1999 · 5 months

Provided high-level executive support to the VP of Business Development in a fast-paced, high-discretion corporate environment. Managed complex calendar priorities, meeting coordination, travel arrangements, correspondence, briefing materials, presentations, reports, agendas, and day-to-day executive follow-through. Supported business development activities by coordinating internal and external meetings, preparing materials, and ensuring timely follow-up on key priorities. Acted as a trusted liaison between the VP’s office, internal teams, clients, partners, and senior stakeholders, while managing confidential information with professionalism, sound judgment, and strong attention to detail.

Executive Assistant to President & CEO

FEB 1997 - NOV 1998 · 1.8 years

Provided senior-level executive support to the President & CEO, managing complex calendars, travel coordination, confidential correspondence, executive documentation, invoices, expenses, and daily follow-through with accuracy and discretion. Arranged high-level external meetings with Ministers, Deputy Ministers, senior government officials, and key stakeholders, while preparing presentations and briefing materials for senior internal and external audiences. Supported CEO-level communication and coordination across senior management, Board members, government officials, and external stakeholders. Coordinated Board meeting logistics and materials, including agendas, briefing notes, presentations, background documents, and meeting records.