Design Researcher

SEP 2025 - PRESENT · 11 months

• Lead product development for Brofolio, an anti-bias training tool that shows venture capital allocators how they evaluate founders, reducing unconscious bias in early-stage investment decisions • Built and tested AI-enabled prototypes through vibe coding (Claude Code) and AI tools (ChatGPT, ElevenLabs, HeyGen, Lovable, v0), iterating on avatar-based pitch anonymization, voice modulation, and gender-neutral framing • Designed and ran within-subjects experiments where investors act as their own control, testing anonymized against traditional pitches with real users to surface biased question framing and decision patterns

Innovation & Strategy Intern

MAY 2025 - DEC 2025 · 8 months

• Testing a 0-to-1 pilot of a circular business model for an outerwear membership service • Contributing across supply chain operations, service design strategy, UX design, and customer engagement • Augmenting my designer skillset with AI tools to accelerate research, prototyping, and daily workflows • Developing end-to-end vibe-coded tools that enable innovation and agile market testing using Lovable, ChatGPT, and n8n.

Design Strategist - Graduate Student

JAN 2025 - JUN 2025 · 6 months

• Parsons School of Design X Microsoft Inclusive Design Team (PGDM5225 External Engagement Studio) • Researched and designed inclusive AI experiences for specialized education teachers to personalize instruction, manage class teacher & parent communications, amplify notetaking and streamline admin tasks using AI

Senior Product Designer

JUN 2023 - JUL 2024 · 1.2 years

• Defined and performed a new role of CP UI Lead for Setup & Onboarding within the Control Panel UX team. In a span of 2 years in this role, successfully shipped key S&O workflows for 10+ printer programs, with global launches of 8 programs till date. • Independently conceptualized a process transformation initiative by assessing the current working process for gaps and then created an improved, streamlined way of working. Facilitated strategic conversations at Management and Leadership levels and ensured governance, resulting in portfolio-wide impact such as reduced time to market average by 4 months, increased productivity & efficiency by 32% in 5 global teams and increased NPS scores for printer programs from Passives (6/7) to Promoters (9/10). • Spearheaded critical redesign initiatives after major customer escalations, building design strategy and workflows to upgrade S&O experience for Big Deal SMB customers. Direct impact measured through increased Printer KPI’s such as increased SUS scores by 27%, reduced time to complete S&O from 20 mins to 6 mins. • Facilitated strategy conversations with cross-functional teams, including S&O Strategy, Platform FW, and other Design teams (e.g., HP Smart, HP Easy Start) to highlight strategic objectives and negotiated design CRs through the program backlog to prioritize impactful changes. • Led a team of 4, mentoring junior designers towards deliverable excellence and collaboration leading to streamlined design delivery of 10+ key S&O workflows, tested & proven to increase satisfaction scores by 80%.

Product Designer

APR 2020 - JUN 2023 · 3.3 years

• Designed printer control panels across multiple user segments collaborating globally. • Successfully shipped 4 new printer programs viz. HP LaserJet Pro 4300 series and 3200 series. Products reviewed and featured on Digital Trends and PC Mag and rated 4/5 on Amazon • Built a consumer-facing printable content website HP Printables, leading IX design and other new value providing initiatives to grow the HP business. Aided conceptualization and pitch process that directly led to the successful project buy-in from HP Leadership. • Through the CP UI Roadmap team, facilitated UX Research studies through planning, moderation, analysis & synthesis and presentation stages. Types involved exploratory, comparative and end to end usability testing, conducted in both Developed and Emerging markets until launch.

User Experience Designer

MAY 2017 - APR 2020 · 3 years

• Owned end to end UX and Visual Design for enterprise systems and services for key clients in various domains viz. Pharma, Finance, Travel. • Directed and conducted pitch presentations to get in projects during potential client’s studio visits. Converted client engagements as a direct result of pitch presentations. • Facilitated Design Thinking workshop with key stakeholders in Europe that lead to a 2 month-participatory project kickoff, with stakeholder teams consisting of 30+ scientists, resulting in digital transformation impact for client’s core research processes. • Key project focused on using deep analytics to predict delays in clinical trial processes. As a solo designer on the team, represented design in the extended client project team. Project case study featured on Bloomberg, PMLive and the Accenture website.