As Senior Product Manager for AI/ML Product, Growth & Experimentation on Roblox's Ads & Brands team, I led the build of Roblox Ads Manager from the ground up, taking the ads business from $0 to over $100M in revenue and charting a path toward a $1B+ annual run-rate across Ads Manager, Brand Ads, APIs, and Performance Ads.
I built and launched Ads Manager end to end, including the AI/ML models powering ranking, bid optimization, targeting, and creative relevance. Alongside the core platform, I created Roblox's rewarded video ad product, now projected to generate $1B+ in incremental ad revenue over the next 2-3 years. I also launched Premium Brand ad formats reaching over 100M daily active users, and developed the Brand Project API to open up a new revenue channel for partners.
The work shipped broadly: Premium Brand ads generated $10M in their first six months, the Brand Project API unlocked $5M+ in annualized revenue, and across the initiative I shipped more than 20 AI-powered products into production reaching 150M daily active users.
Roblox
