Verified Artifacts
137 career artifacts validated by colleagues.
In spring 2023, HubSpot gave me the title of Evangelist. The role was a new one, HubSpot had never had an evangelist before. Because of the work I'd been doing on my own, in addition to my actual responsibilities, they invented this role for me and carved out a place in the org…
Hubspot · Principal Marketing Evangelist, HubSpot Academy
I started posting on LinkedIn in 2020 because of a work contest. I reported to Kyle Coleman at Clari, and he created a spiff for all his direct reports to post on LinkedIn. I love contests and I'm a very competitive person. I asked what I should talk about and Kyle immediately…
Almost four years ago, a publisher reached out to me with a proposal to write a book. They'd been following my content on LinkedIn and were bullish that I was the right person to be an author. I was initially hesitant, but after some conversations with them I thought, what's the…
NB Marketing · Founder
- GGGene G.
As Founding Designer at GuardianCare Health, I set out to build an MVP that would bridge the communication gap between caregivers and care teams. There are 63 million unpaid caregivers in the US, and most show up to appointments and the ER with fragmented notes and…
GuardianCare Health · Founding Designer · August 2026
One of our brands had a significant price increase budgeted for August 2026, spanning 10 SKUs with increases ranging from 3.5% to 33.6%. As the lead on this initiative, I was responsible for coordinating many moving parts: scoping the specific increases by SKU, modelling the…
EverCommerce · Director of Pricing and Monetization · August 2026
When I joined Hexus, there was no established Customer Success function and no repeatable post-sale motion. The company was early-stage and still learning which customers were the best fit, what drove adoption, and what it took to move users from trial into paid usage. Many…
Hexus (Acquired by Harvey) · Head of Customer Success
Since joining Snyk last March, I have been obsessed with the question of why people love their work, their companies, and the time they spend doing it. And what makes them want to share that passion with others. Not in a performative way, but in a way that comes from within…
Snyk · Senior Manager, People Experience
A founder came to us with an ambitious vision: a venture studio designed to launch an ecosystem of integrated companies tackling major global problems, beginning with healthcare. When I began working with the founding team in March 2026, they had the vision but little of the HR…
Lodestone People Consulting · Executive Advisor · March 2026
My proudest career moment is a little counterintuitive. It isn’t a SaaS campaign. It’s 800% funding a Kickstarter in 2019 for a board and card game I built from the ground up. It started as a Christmas present. My wife and I usually do creative gifts, and we both like games, so…
At ActiveCampaign we were a pretty large organization, with customers that adored us, but nobody had heard of us. Everyone’s heard of HubSpot and Mailchimp, but we didn’t have that same notoriety. I remember sitting there thinking about the size of the company and going, this is…
ActiveCampaign · Senior Growth Marketing Manager
As part of Snyk's 11th birthday celebrations, I moderated "Your Story, Snyk's Story," a panel focused on personal branding and why it matters as the company moves into its next chapter. The goal was simple: help Snyk employees learn how to tell their own stories well, both for…
Lead by @Katherine Berman and @Ryan McSweeney, Snyk wanted to showcase the concept that having their colleagues build personal brands could drive impact for themselves and the company as well. @Erin Phinney from Trove worked extensively with our team to make it happen. They…
Trove · Founder & CEO · September 2026
Isaac and his team at SocialIke brought me in to help them pitch a new business opportunity that was bigger than what they typically went after. It was a retainer client in an industry the agency hadn't worked in before, with a budget larger than their usual accounts, and the…
I joined as an HR executive advisor to the investor group acquiring six family-owned entities tied together through joint-venture partnerships and supply agreements for branded automotive service products and equipment. The deal was complicated by the fact that all six sellers…
When COVID-19 hit in early 2020, the Motorparts Business Unit continued operating as an essential business across 9 global markets while protecting employees and dealing with a wave of shifting government and health authority requirements in every country. As HR VP for the…
Tenneco · Vice President, Human Resources DRiV Motorparts · March 2020
On October 1, 2018, Tenneco completed its acquisition of Federal-Mogul, creating a Fortune 200 company with pro forma 2018 revenues of roughly $17 billion and 87,000 employees worldwide. As the HR, EHS and Facilities leader and Business Partner to the CEO of Federal-Mogul…
In 2012, I became Director of Talent Management at Federal-Mogul just as the company split into two business segments, Powertrain and Motorparts, each with its own CEO and leadership team. My job was to build a talent management function from the ground up for 11,000 salaried…
Federal-Mogul Powertrain · Director of Global Talent Management and Global Talent Acquisition · May 2014
I joined Federal-Mogul to build a global talent management function from the ground up, right after a new CEO and CHRO took over and set the company on a path to split into two operating companies, Federal-Mogul Powertrain and Federal-Mogul Motorparts, sharing scaled capability…
After selling one of its four business units, a multi-billion dollar automotive supplier was left with an oversized, centralized corporate management structure and stranded SG&A. Its three remaining business units needed their own functional resources so they could own their…
Work Arts LLC · Founder | Managing Advisor · October 2021
DSG had roughly doubled in size to around 1,000 employees across ten states through a run of acquisitions, and the executive team knew that kind of growth had left inconsistent product lines, supplier relationships, and commercial policies from one region to the next. As they…
Advised a client's CXO in the development of their functional strategy and then the multi-phased org design to Improve accountability, consistency, and speed of their 500+ employee functional organization distributed across a decentralized global automotive supplier. Advised the…
CGS Advisors, LLC · Fellow · June 2021
As Director of Talent reporting to the Chief People & Culture Officer, I drove hiring process and strategy across more than 40 states, overseeing three recruiting teams (Tech, Business, and Capacity) totaling 15 people. In late 2020 and early 2021, COVID pushed the company to…
ezCater · Director of Talent · January 2021
Presented and recommended GTM strategy and pricing recommendations for LogMeIn for their Join.Me and LastPass products to rooms of executives.
As Chief Marketing Officer at Fundstrat Global Advisors, I was brought in to assess the business, build the marketing function, and own the full growth strategy for a subscription platform with significant untapped potential. Fundstrat had strong research credibility and brand…
Fundstrat Global Advisors · Chief Marketing Officer
I was leading marketing to an accountant audience at a digital banking company, and the mandate wasn't to bring in new partners. It was to get more out of the ones we already had. We had enough relationships, but we didn't have depth. So instead of spreading budget across a…
Rho · Head of Partner Marketing
As CTO and Co-Founder of Ketch AI, I set out with my co-founders to solve a core problem in retail marketing: brands were relying on generic, one-way advertising that consumers increasingly tuned out. We built an AI-driven platform that flipped this model, allowing consumers to…
Ketch AI · CTO and Co-Founder · May 2025
As lead advisor, I directed an organization design engagement for a client wrestling with how to structure itself for maximum mission impact. I recruited a colleague with deep OD expertise to join me, then personally led diagnostic interviews with the CEO, board members, and a…
In 2020, I stepped out from behind the consulting curtain and in front of the microphone for the first time as co-host of the show. Beyond simply conducting interviews, I recruited guests, uncovered stories worth telling, and developed my own interviewing style—experience that…
As lead author, I co-created The Thought Leadership Handbook with Peter Winick and Naren Aryal to solve a problem I'd seen repeatedly over 20 years of consulting: experts with deep domain knowledge consistently struggled to translate that expertise into influence and revenue. I…
July 2026When Paddle signed a Letter of Intent to acquire Profitwell, an international firm with offices spanning the US and Argentina, the company needed specialized expertise to conduct People & Organization Diligence and manage the ensuing integration. I joined initially as an advisor…
Paddle · Interim Chief People Officer | Integration Management Advisor · March 2022
Peter Zotto came out of ProfitWell's $200M exit to Paddle and started Trove, a proof-of-work career platform in beta. He had the stories and the credibility, but his LinkedIn was doing about 6K impressions a month. We set the bar at 20K. Starting July 20, 2026 I took over his…
Publicative.com · Founder
I put together an integrated campaign that allowed businesses to tell us their growth story for a chance to win a free year of Klaviyo (up to $10k in subscription fees) and a $25k grand prize.
Hatch Sleep Clock (HSC) Launch Research Principal UX Researcher | Product & Brand Discovery New category for Hatch: HSC expands the adult sleep line (building on Restore 3) into contactless sleep tracking, requiring research to establish clear product positioning and…
Hatch · User Experience Researcher · July 2026
- NTNisita T
Established Integration practice by partnering with strategic clients like Coinbase, AMEX, ENS, 9dcc delivering first-to-market solutions
poap.xyz · Head of Product, Integrations
ProfitWell was a SaaS company, but in 2020 we started a limited edition drop shop that included sneakers, hot sauce and t-shirts. Sounds like an insane idea as none of those have anything to do with SaaS, but the ethos and moment in time were right. At the time swag drops…
ProfitWell · Senior Manager of Events & Experiential MarketingAfter a year living in Spain and immersing myself daily in Spanish lessons, I recognized a gap in how language learning tools helped people build genuine fluency. Drawing on the Comprehensible Input methodology popularized by Spanish-teaching YouTubers, in which students focus…
leerly.io · Founder · November 2020
At Fusion-io, an early-stage startup with no major OEM partnerships in place, I was tasked with leading the technical and sales effort to convince Dell to integrate our flash storage technology into their server line—going head-to-head against entrenched incumbent vendors who…
June 2010At Innovative Power Solutions, the post-sale delivery team relied on manual spreadsheets and email to track inventory and orders, causing frequent delays and making accurate financial reporting or multi-location stock visibility nearly impossible. I was tasked with leading the…
Innovative Power Solutions · Operations Development
As Head of Customer Experience & Sales at Teachme.to, I inherited a sales operation that lacked structure — leads were handled inconsistently, conversion rates were low, and there was no standardized playbook or formal handoff process between sales and customer experience. After…
Teachme.to - San Francisco, CA · Head of Customer Experience & Sales
Before this initiative, each business vertical—credit cards, insurance, lending, banking, and investing—ran ad hoc tests with no consistent methodology, leaving significant revenue and margin opportunities unrealized. Leadership recognized the need for a scalable, standardized…
NerdWallet · Staff Web Marketing Manager · June 2024
As the sole recruiter at Attivio, I was tasked with scaling headcount from roughly 50 to 135+ employees within 18 months, a mandate directly tied to the company's strategic shift into AI-powered search. The steepest challenge was hiring for hard-to-fill NLP/ML engineering roles…
Attivio (acquired by ServiceNow) · HR Generalist
While serving as Senior Director of Brand Strategy at Microsoft, I sponsored a company-wide initiative to unify Microsoft's value proposition to small businesses. That project took me across the country to interview more than 50 small business owners in their own places of…
indie.biz · Founder and CEO
I presented at SaaStock in Dublin (one of Europe's largest SaaS conferences) alongside my then-CMO Andrew Davies. Our talk made the case for why pricing and monetization strategy is a growth lever European SaaS companies can't afford to ignore, translating a discipline most…
Over the course of 8 years Evan was personally responsible for closing over $15m in revenue for Price Intelligently (including his time at Paddle after our acquisition). This included household brand names in the fortune 500 to early stage startups
Shell Motorsport / Ferrari Formula One Social Media Strategy | 2010 In 2010, social media was still largely uncharted territory for global brands. Facebook was often dismissed as something people’s children used, while Twitter was viewed as more of a distraction than a credible…
J. Walter Thompson London (JWT London) · Director Digital Planning & Strategy (London) · April 2010
At Groww, I identified a bottleneck in the pull request review process: reviewers and engineering managers had to manually navigate SonarQube to verify code quality metrics before approving changes. This slowed reviews and reduced visibility into the overall health of active…
Groww, India · SDET - I
In October 2013, HubSpot's Chief Product Officer David Cancel asked me and Andy Cook to create "startup within a startup" after HubSpot acquired Andy's company, Rentabilities. He gave us just three guardrails: build something that helps small businesses do marketing make it free…
Following a major funding round, Vendr was scaling rapidly, but several critical technology, business leadership, and go-to-market IC roles had sat open for months. This stalled company progress against key goals, creating urgency to overhaul how we approached hiring. As Head of…
Vendr · Head of People
At Vendr, benefits costs had steadily climbed year over year while employee satisfaction with our offerings remained flat. We were spending above industry benchmarks without seeing any corresponding lift in recruiting or retention outcomes. Leadership asked me to take a hard…
A private equity-backed robotics portfolio company had strong sales momentum in Europe but was struggling to gain traction in the US market, putting its Q2 2026 robot placement targets at risk. The PE firm engaged McKinsey to diagnose why deals were stalling in the US and to…
McKinsey & Company · Senior Business Analyst · February 2026
