I started posting on LinkedIn in 2020 because of a work contest. I reported to Kyle Coleman at Clari, and he created a spiff for all his direct reports to post on LinkedIn. I love contests and I'm a very competitive person. I asked what I should talk about and Kyle immediately said, "Field marketing. Nobody talks about it. People just think you're a logistics planner."
So I did. I wrote about the misconceptions and how to go from Field Marketing 1.0 to Field Marketing 2.0, which means being a true partner to the revenue organization.
At first, no one liked my stuff. No one commented, but I wasn't a big writer, so for me it was a creative outlet and a place to try things. It was back when LinkedIn was fun and people were really writing.
Over time the DMs started. People would tell me that they read the content but couldn't engage with it for a variety of reasons. They said my posts made them feel heard and seen. That's when it clicked that this was meaningful. If I could help one person a day, fantastic.
So I kept showing up. During COVID, I hosted monthly virtual field marketing meetups, and about 100 people joined every time to talk shop. I also hosted The Anonymous Marketer, a podcast sponsored by Google where marketers sent in questions anonymously and I broke them down. Communities had filled up with their peers, and people needed somewhere else to turn.
While I was at Alyce, I created a post sharing the playbook we used to collect G2 reviews. The post blew up and got close to a million views. Along with it came DMs calling it bribery, plus threats, including from competitors of G2. It was a huge lesson in what you will receive when you go viral. Anytime you hit publish with your name on something, someone is going to judge you, and you have to be okay with that. I even made a merch line called Haters Hate, Creators Create. Outside of the trolling DMs, I knew these posts were still helping people be more effective at work, and that is what matters.
After 6 years, my content has taken me from field marketer to known voice with 58k+ followers (and growing). I've widened what I do as a marketer by miles, but my core field marketer follower group is still strong. Now, I don't need a resume or even a website because of that. I've built my own community and distribution channel. I'm proud that I've done all that while staying true to myself and bringing my whole self to posting.
