Founding Voices
Standout work we’ve featured, one artifact a week.
My proudest career moment is a little counterintuitive. It isn’t a SaaS campaign. It’s 800% funding a Kickstarter in 2019 for a board and card game I built from the ground up. It started as a Christmas present. My wife and I usually do creative gifts, and we both like games, so…
At ActiveCampaign we were a pretty large organization, with customers that adored us, but nobody had heard of us. Everyone’s heard of HubSpot and Mailchimp, but we didn’t have that same notoriety. I remember sitting there thinking about the size of the company and going, this is…
ActiveCampaign · Senior Growth Marketing Manager
When Paddle signed a Letter of Intent to acquire Profitwell, an international firm with offices spanning the US and Argentina, the company needed specialized expertise to conduct People & Organization Diligence and manage the ensuing integration. I joined initially as an advisor…
Paddle · Interim Chief People Officer | Integration Management Advisor · March 2022
As lead author, I co-created The Thought Leadership Handbook with Peter Winick and Naren Aryal to solve a problem I'd seen repeatedly over 20 years of consulting: experts with deep domain knowledge consistently struggled to translate that expertise into influence and revenue. I…
July 2026Every time we place a candidate for a client, there's a little list of things that need to happen after. Send a thank-you card. Ask for a G2 review. Post the announcement on LinkedIn. Small stuff, but it actually really matters. G2 reviews drive new business. LinkedIn…
Captivate Talent · Head of Marketing
As CMO at DoWhatWorks, I set out to build a LinkedIn strategy that could break past our owned distribution and generate massive external reach. I hypothesized that if we created content with a built-in incentive for other brands to share it, celebrating their innovative work…
DoWhatWorks · Chief Marketing Officer · January 2026