Chief Marketing Officer

FEB 2025 - PRESENT · 1.5 years

DoWhatWorks is flipping the script on how brands optimize their digital experiences. For decades, the industry’s been stuck—burning time and money on A/B tests with a brutal 89% failure rate. DoWhatWorks was built to turn optimization on its head. Our patented tech scans the public web for real-world A/B test results from every major brand—28,000+ tests, over a million data points. Then we train AI agents to detect and automatically fix issues in your UX—like Grammarly, but for user experience. No more guessing. We show you what works because it already has. Instead of hiring a big team to maybe run 50 tests a year (and failing at 45), brands tap into thousands of proven tests and drive impact—faster, cheaper. And it works. We’ve driven millions in revenue for Disney, Adobe, Twilio, Discover and more.

Stanford Instructor

FEB 2024 - FEB 2025 · 1.1 years

Teaching BUS 113 — Modern Approaches to Creating Customer Demand

Senior Growth Marketing Manager

JUL 2023 - FEB 2025 · 1.7 years

I work with ActiveCampaign to open up new organic growth channels and help more brands learn about the transformative impact ActiveCampaign can have on their business. At 250m ARR and hundreds of thousands of customers, AC is a category leader with one of the largest pools of first-hand data in the software world.

Institutional Consultant/Advisor

MAR 2022 - FEB 2025 · 3 years

Consulted clients around SMB Vendor Selection, SMB Martech industry conditions, SMB SaaS competitive landscape, SaaS Pricing Trends.

Strategic Advisor

SEP 2020 - FEB 2025 · 4.5 years

I advise McKinsey & Company on SMB trends around marketing automation, CRM, eCommerce, project management, sales tools, ESPs etc. I have also worked with McKinsey around SaaS investments, SaaS pricing trends, and SaaS marketing.

Strategic Advisor

JUL 2021 - MAY 2024 · 2.9 years

Providing strategic insight and industry knowledge around the personal video, SMB vendor market, marketing automation market, and CRM/ESP vendor selection.

Strategic Business Consultant

JUL 2021 - MAY 2024 · 2.9 years

Providing strategic guidance on CRM, SMB vendor selection, inbound marketing, SaaS trends and market considerations.

Institutional Consultant

JAN 2021 - MAY 2024 · 3.4 years

Provided insight and strategic guidance to investors/contracted firms in the following areas: SMB email marketing solutions, CRM/ESPs, SaaS pricing trends, SaaS churn trends, vendor selection for SMBs etc.

Consultant for CRM/ESP Market Analysis

AUG 2020 - MAY 2024 · 3.8 years

I help provide insight to Guidepoint about market trends, vendor analysis, churn, niche analysis, pricing trends etc.

Marketing Professor

JAN 2022 - JUL 2023 · 1.6 years

I teach content marketing at the University of California, San Diego. https://extendedstudies.ucsd.edu/about-extension/casey-hill