Stanford Extension recruited me as a practitioner-instructor after seeing me post about leveraging influencers, community-led growth, and other less conventional go-to-market tactics.
The opportunity was to translate real-world GTM experimentation into a structured curriculum that could help marketers apply these strategies directly in their own roles (low on theory, high on useable tactics)
I built the 10-week syllabus around six core GTM tactics, pairing each module with a guest lecturer actively using that tactic in the market to ground the content in real practice rather than theory.
Each week, I sent students a recap guide within 48 hours of the session, and I continuously adjusted the following week's examples based on live Q&A discussions to ensure both B2B and B2C students walked away with actionable takeaways relevant to their own contexts.
The course had 35 students and closed the term with a 4.8/5 instructor rating, one of the highest satisfaction scores in the program that year, according to the program director.
Beyond the numbers, several students reached out afterward to share that they'd landed their first podcast guest spot or launched a community using frameworks from the course, and a handful posted on LinkedIn about applying those frameworks directly in their work.
Based on these results, Stanford invited me back to teach a second term, validating both the demand for practitioner-led GTM education and the tangible impact students were able to create from it.
