Paddle
Preserved Customer Relationships During Price Intelligently's Acquisition by Paddle
When Paddle acquired ProfitWell, the transition posed a significant risk to our existing customer relationships. Acquisitions naturally create uncertainty, and we recognized that without deliberate action, we could lose the trust and confidence our customers had placed in us over the years. The challenge was clear: maintain continuity and service quality during a period of organizational change. To address this, I collaborated closely with team members including Brett Langstaff, Nika Witczak, and Jordan Lieberman to reimagine how we structured our customer-facing operations. We implemented a new pod structure specifically designed to handle the increased demand and complexity that came with the acquisition. This reorganization strengthened our internal team dynamics and ensured we had the capacity and coordination to continue serving our customer base without disruption.
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