Paddle

Brandon CurryInterim Chief People Officer | Integration Management Advisor

March 2022

Led People Integration for Paddle's Profitwell Acquisition

When Paddle signed a Letter of Intent to acquire Profitwell, an international firm with offices spanning the US and Argentina, the company needed specialized expertise to conduct People & Organization Diligence and manage the ensuing integration. I joined initially as an advisor and then stepped in post-close as Interim Chief People Officer, filling a critical capability gap during a 12-month period tasked with merging two distinct cultures and operating systems. My mandate was threefold: retain and organize key talent from both Paddle and Profitwell through the transition, harmonize HR systems and policies across the UK, Europe, US, and Argentina offices, and build and operate an integrated roadmap for the year following close. To achieve this, I established a tailored employment strategy for each employee across entities, ensuring competitive and compliant pay and benefits while leveraging the newly combined scale to improve benefit quality and lower costs. I brought on a fractional Talent Acquisition leader through the close period dedicated to the Americas to ensure revenue-generating roles stayed staffed in this key growth market, and I partnered with the strategy team to implement the organization's integrated product-driven business model, aligning organizational structure and incentive compensation design to support it. The results were substantial: we successfully retained key talent from both organizations throughout the full 12-month integration, reduced combined benefits costs by 15% while simultaneously improving coverage, and rolled out the new incentive compensation design on schedule. This work earned recognition from the Executive Committee and Commercial Leadership for effective stewardship of the cultural integration. Notably, despite significant market headwinds throughout 2023, the company sustained growth through the entirety of the integration period — a testament to the stability the people and systems work provided during a high-stakes organizational transition.

Validated by 1

Evan GrubbStrategic Account Executive (Price Intelligently)

SaaStock Dublin Speaker

I presented at SaaStock in Dublin (one of Europe's largest SaaS conferences) alongside my then-CMO Andrew Davies. Our talk made the case for why pricing and monetization strategy is a growth lever European SaaS companies can't afford to ignore, translating a discipline most teams treat as an afterthought into a framework for protecting retention, ACV, and long-term valuation.

Validated by 1

Evan GrubbStrategic Account Executive (Price Intelligently)

Drove over $15m in revenue for Price Intelligently

Over the course of 8 years Evan was personally responsible for closing over $15m in revenue for Price Intelligently (including his time at Paddle after our acquisition). This included household brand names in the fortune 500 to early stage startups

Validated by 2

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Peter ZottoManaging Director, Price Intelligently

Preserved Customer Relationships During Price Intelligently's Acquisition by Paddle

When Paddle acquired ProfitWell, the transition posed a significant risk to our existing customer relationships. Acquisitions naturally create uncertainty, and we recognized that without deliberate action, we could lose the trust and confidence our customers had placed in us over the years. The challenge was clear: maintain continuity and service quality during a period of organizational change. To address this, I collaborated closely with team members including Brett Langstaff, Nika Witczak, and Jordan Lieberman to reimagine how we structured our customer-facing operations. We implemented a new pod structure specifically designed to handle the increased demand and complexity that came with the acquisition. This reorganization strengthened our internal team dynamics and ensured we had the capacity and coordination to continue serving our customer base without disruption.

Validated by 2

JLSJ

Hannah LoughlinSenior Product Design Manager

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Validated by 1